Wed.Jun 11, 2025

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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Branding 114
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Salesforce unveils agentic Marketing Cloud Next

Martech

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. Meanwhile, casual dining restaurant chain Chili’s is growing—expanding their sales and customer base via social media buzz. We created a quality experience and product.”

Branding 109
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Your ecommerce calendar just got a year-round makeover

Martech

The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Your strategies and plans must adapt to seasonal shifts.

eCommerce 106
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!

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Inbox Nostalgia: What Marketing Emails Looked Like in 2005 vs Today

Vertical Response

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. We will also discuss the evolution of inboxes and marketing emails from 2005 to today.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. Whether you’re just starting your AI journey or looking to refine your approach, this session will give you the tools to thrive in the AI-driven future. Register now to explore the future of AI in sales and marketing!