The Drum

JUNE 19, 2025

At Cannes Lions, we catch up with Mr Edelman himself on the growing trust gap, gen Z anger, and why silence is no longer an option. That’s why trust in brands has become more important than ever.” Edelman has released a ‘special report’ updating its Trust Barometer. Richard Edelman is used to reading the public mood.

Gen Z 99

Gen Z Branding PR Marketers 99

Bannerflow

JUNE 19, 2025

Imagine standing at the edge of a vast, rich ocean and choosing to fish from a puddle: that’s what not tapping into the Gen Z audience looks like. Currently comprising around ⅓ of the global population , Gen Z is progressively occupying more ground in the marketing landscape - and with that come great opportunities for your brand.

Gen Z 52

Gen Z Advertisers Advertising Branding 52

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. Though basic, image posts remain one of the most versatile and accessible content formats for brands of all sizes.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. This is the nightmare every brand fears. The brand took the ad down within a day and issued an apology. of brands embroiled in a social media crisis or firestorm suffer poor short-term brand perceptions, and 40% face long-term negative effects.

Management 59

Management Branding PR Gen Z 59