The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

Digital Marketer

MARCH 6, 2023

AI will not fundamentally change your role as a Fractional CMO, despite what the masterminds and gurus are selling. So what’s a Fractional CMO to do about it? Fractional CMOs Solve Bigger Problems. That should be your mantra as you build your Fractional CMO practice. Are You Scared of AI?

CMO 75

CMO Copywriting Price Advertising 75

Search Engine Land

MARCH 31, 2023

As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. We do know there will be fewer advertising opportunities, increased competition and higher costs. We do know there will be fewer advertising opportunities, increased competition and higher costs.

User-Generated 90

User-Generated Advertising Advertisers SEO 90

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. or “How will a 10% change to upper-funnel media impact bookings?” Marketing mix modeling (MMM) can help answer them.

Marketing Mix 104

Marketing Mix Marketing Marketers Finance 104

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO 96

SEO PR Marketing Marketers 96

Search Engine Land

MARCH 27, 2023

Gartner's Annual State of Marketing Budget and Strategy and Deloitte's CMO Survey answer these questions. Focus on organic content Organic content marketing is low-cost marketing (it costs 62% less than traditional advertising!). Content budgeting by industry What does content budgeting look like across different industries?

SEO 97

SEO Manufacturing Analytics Management 97