performance-marketing-transform 
Martech
APRIL 18, 2025
Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.
Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened. Processing.
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Martech
APRIL 16, 2025
76% of business leaders including 83% of marketing leaders say the rise of AI increases their need to be data-driven. directly in the flow of work) would help them perform better. Tableau Next will help automate repetitive tasks like cleaning, transforming and visualizing data, the company said. Generally available in 2025.
Lynton Web
APRIL 16, 2025
Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!
Martech
APRIL 14, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI?
Animalz blog
APRIL 17, 2025
Every one-person marketing team knows the feeling. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. Monitor performance metrics.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective, will share her expertise in crafting inclusive, joy-centered experiences to reveal the invisible architecture of high-performing events.
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