article thumbnail

How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands I Traackr

Traackr

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing.

article thumbnail

Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

article thumbnail

The impact of martech on company value

Martech

Outperforming pharmaceutical companies use CRM as strategic martech investments. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail. Here, we often see highly customized CRMs or CRMs that are country- or industry-specific.

article thumbnail

Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promotion 100
article thumbnail

Properly preparing for the predictable: Peak seasonality

Search Engine Land

Think: dehumidifiers during hurricane season, pharmaceuticals and Medicare during elections, or interest rate hikes at what seems like any given moment. Typically, search is impacted less than say Facebook or YouTube by things like mass catastrophes, domestic violence and national elections.

article thumbnail

Traffic from mobile devices dropped 9% last year

Martech

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel.