CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
Martech
APRIL 28, 2025
Notably, CTV is shown to drive high ad engagement rates for pharmaceutical ads. Pharma brands are increasingly using AI and data to personalize messaging, aligning with broader trends in CTV and social video. ” The report is based on 364 surveys February 17 and March 7.
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