Pharmaceutical Related Topics 
Traackr
AUGUST 5, 2019
Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing
Econsultancy
JANUARY 30, 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands.
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yorCMO
JANUARY 10, 2023
Allison is an accomplished senior B2B marketing executive with more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries.
Search Engine Land
DECEMBER 22, 2022
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3%
Traackr
AUGUST 29, 2017
Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen
Martech
MARCH 28, 2022
Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%.
Marketing Insider Group
OCTOBER 17, 2018
Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.
Search Engine Land
FEBRUARY 16, 2023
Recently, Google modified its regulations, permitting advertisements for FDA-approved CBD pharmaceuticals and topical, hemp-derived CBD items with less than 0.3%
Search Engine Land
DECEMBER 30, 2022
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By
Contently B2C
JUNE 16, 2022
And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S.
Martech
JULY 13, 2021
Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I
Jeff Bullas
MARCH 14, 2023
Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online.
Businesses Grow
FEBRUARY 13, 2023
For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company.
Adams & Knight Marketing
JANUARY 29, 2019
• Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up.
Martech
NOVEMBER 16, 2022
That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform.
Martech
MARCH 30, 2022
First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . A CDP is like a map.
Jeff Bullas
DECEMBER 7, 2022
In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . Africa.
Litmus
MARCH 5, 2021
And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from.
Adobe Experience Cloud Blog
JUNE 11, 2021
Glenn Watson, Ego Pharmaceuticals. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.
Hubspot Marketing
AUGUST 12, 2022
Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. The line between marketing and digital marketing has blurred.
Content Marketing Institute
OCTOBER 2, 2018
While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. In these conversations, we noticed patterns emerging,” explains Elissa Johnsen, head of global product and pipeline communications for Takeda Pharmaceuticals International Inc.
Set Up
MAY 12, 2022
She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health.
Martech
APRIL 1, 2022
Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD).
Martech
JANUARY 27, 2023
Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA. Marketing laws and regulations are nothing new.
Litmus
FEBRUARY 3, 2021
Most recently, I coded pharmaceutical (pharma) emails. I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail.
Search Engine Land
FEBRUARY 24, 2023
Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate). Gathering online is a popular way to connect with a wider community that defies geography.
Adobe Experience Cloud Blog
JUNE 11, 2021
Glenn Watson, Ego Pharmaceuticals. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.
Neil Patel
SEPTEMBER 8, 2021
Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie.
Spiralytics
JANUARY 22, 2023
Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans.
Econsultancy
FEBRUARY 8, 2022
It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies.
Search Engine Land
FEBRUARY 9, 2023
Policy Change: Advertise Pharmaceuticals On Google AdWords 2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.
Adobe Experience Cloud Blog
FEBRUARY 17, 2015
For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.
Marketing Insider Group
SEPTEMBER 29, 2020
A pharmaceutical company blog might not sound like a particularly exciting form of content. These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.
Marketing Insider Group
JULY 13, 2020
The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®. By Johannes Ceh.
Marketing Insider Group
MAY 2, 2022
This includes the software, medical, pharmaceutical, manufacturing, and electronics industries (to name a few). If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong!
Marketing Insider Group
FEBRUARY 27, 2020
For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves. If you’ve drawn a blank while planning your event theme, you’re not alone.
Content Marketing Institute
NOVEMBER 14, 2018
2 ranking for “pharmaceutical careers” (1,300 monthly searches): [link]. ? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.
Neil Patel
APRIL 12, 2021
Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website.
Marketing Insider Group
JULY 19, 2022
In addition to working with a number of leading pharmaceutical and biotechnology companies, he is the author of two books. A high net promoter score (NPS) is among the most valuable assets any business can have.
Content Marketing Institute
OCTOBER 14, 2017
2: As discussed in this article from The Street , Amazon is poised to announce very soon whether it will move into the pharmaceutical sales business. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders spurts of success.
Content Marketing Institute
DECEMBER 13, 2018
By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy. But don’t worry.
Neil Patel
FEBRUARY 4, 2021
However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links. You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?”
Marketing Insider Group
JULY 9, 2015
Whether brands like it or not, having a presence on social media is necessary in today’s world, and if your brand is one that is generally not shown much love, (think pharmaceuticals, insurance, financial services) it can seem like a much better solution to hide in a hole and ignore the outlet completely. The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love.
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