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How Technology Supports Sound Influencer Marketing for Pharmaceutical & Healthcare Brands I Traackr

Traackr

Learn how influencer marketing technology empowers pharmaceutical & healthcare companies with insights for safe & authentic influencer marketing

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands.

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Strategic Marketing Executive, Allison Hart, joins yorCMO

yorCMO

Allison is an accomplished senior B2B marketing executive with more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries.

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3%

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The Rise of The Digital KOL | Traackr

Traackr

Pharmaceutical companies are no strangers to influencer marketing. The relationship between drug companies and digital KOLs continues to strengthen

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Traffic from mobile devices dropped 9% last year

Martech

Beauty (74%) and pharmaceutical (73%) were close behind. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%.

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Storytelling in the Age of the Connected Customer

Marketing Insider Group

Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]. How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

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Ads for cannabis are now allowed on Twitter

Search Engine Land

Recently, Google modified its regulations, permitting advertisements for FDA-approved CBD pharmaceuticals and topical, hemp-derived CBD items with less than 0.3%

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Top 10 SEO expert columns of 2022 on Search Engine Land

Search Engine Land

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By

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How healthcare marketers can overcome medical misinformation in the digital age

Contently B2C

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S.

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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company.

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Hartford HealthCare taps Adams & Knight to create powerful public safety campaign

Adams & Knight Marketing

Pharmaceutical drugs contaminate the water supply for more than 40 million Americans. The statistics are staggering: • Only two in 10 American adults who have dangerous medications lock them up.

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Many advertisers still using Twitter despite Musk’s chaos

Martech

That tweet caused the pharmaceutical maker’s stock to drop 4.37% on Friday — erasing over $15 billion in market capitalization. Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform.

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When it comes to marketing technology, ends come before means

Martech

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . A CDP is like a map.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . Africa.

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Email inspiration: 16 places to look for exciting email examples

Litmus

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

Transform 146
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. The line between marketing and digital marketing has blurred.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. In these conversations, we noticed patterns emerging,” explains Elissa Johnsen, head of global product and pipeline communications for Takeda Pharmaceuticals International Inc.

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD).

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Why we care about compliance in marketing

Martech

Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA. Marketing laws and regulations are nothing new.

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10-minute emails: How I save time on development

Litmus

Most recently, I coded pharmaceutical (pharma) emails. I remember looking at the first email I was told to edit the code for and going, “What? Why do they have all these tables!?” And then “fixing” it so it worked on my Apple Mail.

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Webinars: A complete guide with examples

Search Engine Land

Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate). Gathering online is a popular way to connect with a wider community that defies geography.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries. E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans.

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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies.

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This day in search marketing history: February 10

Search Engine Land

Policy Change: Advertise Pharmaceuticals On Google AdWords 2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

A pharmaceutical company blog might not sound like a particularly exciting form of content. These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®. By Johannes Ceh.

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What to Know About Hiring a Technical Content Marketing Agency

Marketing Insider Group

This includes the software, medical, pharmaceutical, manufacturing, and electronics industries (to name a few). If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong!

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The Fail-Safe Guide to Setting Your Event Theme

Marketing Insider Group

For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves. If you’ve drawn a blank while planning your event theme, you’re not alone.

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Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

2 ranking for “pharmaceutical careers” (1,300 monthly searches): [link]. ? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website.

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Improving Your Net Promoter Score: 3 Foundational Tips

Marketing Insider Group

In addition to working with a number of leading pharmaceutical and biotechnology companies, he is the author of two books. A high net promoter score (NPS) is among the most valuable assets any business can have.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

2: As discussed in this article from The Street , Amazon is poised to announce very soon whether it will move into the pharmaceutical sales business. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders spurts of success.

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy. But don’t worry.

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How to Use Vanity URLs for Paid Ads

Neil Patel

However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links. You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?”

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4 Tips for Brands Handling Haters on Social Media

Marketing Insider Group

Whether brands like it or not, having a presence on social media is necessary in today’s world, and if your brand is one that is generally not shown much love, (think pharmaceuticals, insurance, financial services) it can seem like a much better solution to hide in a hole and ignore the outlet completely. The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love.