Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Here’s what you’ll learn:

The brain’s cheat codes for buyer behavior (it’s all about emotions!)
How to craft messaging that hits buyers right in the feels
Easy-to-implement strategies to influence at every stage of the funnel

Don’t miss this session packed with “aha” moments and actionable takeaways. Register now and start marketing smarter, not harder!

Webinar Date & Time: May 14th, 2025 @ 12:00 PM CT

Speakers:

Grant C. Gooding, CEO of PROOF Positioning

Grant Gooding, CEO of PROOF Positioning, specializes in Emotional Data and neuroscience-driven marketing strategies. With an MBA in qualitative marketing and over a decade of mergers and acquisitions experience, he developed the PROOF method to quantify emotional resonance, revolutionizing how businesses understand buyer behavior. A sought-after speaker, Grant shares his insights nationwide, equipping B2B leaders with tools to craft emotion-driven strategies that drive measurable results and growth.

Paul Slack, Founder & CEO, Vende

Paul Slack is the Founder and CEO of Vende Digital, a full-service digital marketing agency focused on helping B2B companies grow pipeline and revenue. He is a serial entrepreneur with over 20 years of experience in the digital marketing space and the author of two books. As a sought-after speaker and trainer, Paul has been featured in outlets such as Success Magazine and Fox Radio, but now finds himself as the host of the monthly “B2B Growth Show” webinar community. He has partnered with thousands of business leaders on leveraging digital marketing to achieve measurable results.

Ryan Miller, Senior VP of Sales and Marketing, Vende

Ryan Miller is the Senior VP of Sales and Marketing at Vende, a full-service digital marketing agency dedicated to driving strategic growth for B2B companies. With over 20 years as a trusted marketing expert, Ryan has a reputation as a creative thinker capable of optimizing B2B sales and marketing collaboration, prioritizing relationship-building, and elevating marketing leaders in their roles. Ryan has been instrumental in helping organizations overcome barriers and challenge their status quo. His innovative approach and leadership are aimed at empowering businesses to achieve their goals.

Marketing Pro Pulse