Fri.Apr 19, 2024

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Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

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7 ways to elevate your responsive search ads

Search Engine Land

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should als

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Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch

Martech

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting.

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Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch

Search Engine Land

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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As lead gen grows on social media, marketers discuss what’s working

Martech

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

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5 alternatives to the missing Page Timings report in GA4

Search Engine Land

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize.

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How to set and manage PPC expectations for teams and stakeholders

Search Engine Land

Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

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Dominate search results with your SEO dream team by Edna Chavira

Search Engine Land

Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you through the proven strategies to build a dynamic and scalable SEO program. You’ll discover how a well-structured team can overcome and outperform unpredictable algorithm updates and dive into the art of determining the ideal SEO team structure (and where SEO should sit) that aligns with your business goals and ensures optimal collaboration betw

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Adobe’s AI Assistant brings tl;dr to your documents

Martech

Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Meet Insider’s Conversational CX solution: Delight your audience across the customer journey with contextual two-way conversations

Use Insider

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. This acquisition paved the way for Insider to leverage MindBehind’s advanced technology and expertise in conversational AI for customer experience conversational solutions.

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Maximizing Work Productivity: Essential Strategies for Effective Time Management

Vertical Response

How can you elevate your work productivity starting today? Cut through the clutter of common advice with targeted, effective strategies that work. Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Key Takeaways High employee productivity, fostered by effective engagement strategies and recognition, drives organizational success and contributes to a satisfying work environment.

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12 must-read CRO case studies to inspire your next campaign

Unbounce

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. Updated on April 16, 2024. 20 min read Kobe and Jordan. LeBron and Magic. Embiid and Shaq—the greats have always learned from other greats. It makes sense: Building on the knowledge, techniques, and strategies of folks who’ve already been there and done that is a great way to get results.