Aspiration Marketing

MAY 14, 2025

Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.

Customer 147

Customer Marketing Marketers 147

Buffer Marketing

MAY 14, 2025

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

Branding 54

Branding SEO Social Media Marketing Management 54

Martech

MAY 14, 2025

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.

Finance 63

Finance Manufacturing Management Product 63

Practical eCommerce - Marketing

MAY 14, 2025

The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.

Retail 54

Retail eCommerce Advertising Advertisers 54

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

Marketing Automation Platform 60

Marketing Automation Platform Marketing Marketers Place 60

SMA Marketing

MAY 14, 2025

In this episode of the Growth Nexus Podcast, host Ryan Shelley sits down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to unpack what it takes to create an authentic, high-performing influencer strategy in B2B marketing. While many influencer campaigns feel scripted and hollow, Vahbiz shares how her team prioritizes relationship-building, authenticity, and humor to.

Digital Marketing 52

Digital Marketing Management Marketing Marketers 52

yorCMO

MAY 14, 2025

Discover how to turn profitability into sustainability by building a resilient business for long-term success.

59

59

Martech

MAY 14, 2025

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.

Customer 63

Customer Customer Journey CRM Communications 63

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

Product 63

Product CMO Analytics Customer Journey 63