Tue.Jul 08, 2025

article thumbnail

Marketing Ops Job Interview Cheat Sheet

The Marketing Operations Leader

In this edition: Marketing Ops Job Interview Cheat Sheet The Number 1 Mistake in GTM Execution Deep Diving the AAARRR Growth Framework for Marketing Exclusive For Paid Subscribers : The Biggest Lessons of My Marketing Ops Career and What You Can Learn From Them Reminder: Prep for Your Next Big Opportunity By Joining Our Marketing Ops Interview Bootcamp Live This Week Fill out this form to learn more about The Marketing Operations Leader sponsorships.

130
130
article thumbnail

The myth of the modern identity graph by AtData

Martech

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer. But much of that picture is built on signals that are quietly eroding. Cookies are on their last legs. Mobile advertising IDs are fading.

70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

Hubspot Marketing

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.

61
article thumbnail

Why causal AI works when other forecasting models fail

Martech

Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical data goes in; forecasts come out. The further you could project that forecast, the more confident you felt in your strategy. But that’s no longer how the world — or your buyers — work. Economic shocks, AI-disrupted behavior, shortened feedback loops and relentless volatility have made long-range forecasting feel more like superstition

65
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

The work made with creative technology that stopped marketers in their tracks

The Drum

For this week’s edition of Agency Advice , we canvass top ad creatives for the ads, videos and cultural artefacts that made them rethink what’s possible with creative technology. Our Creative Technology for Drummies buyers’ guide is now in full swing, arming you with everything you need to know about the marketing industry’s most rapidly evolving dynamos of innovation and creation.

64

More Trending

article thumbnail

New in Buffer: LinkedIn Profile Analytics

Buffer Marketing

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

58
article thumbnail

Why marketers are leaving and what it takes to stay

Martech

Marketing is losing people — not just to layoffs or career pivots but to disillusionment. The systems, metrics and expectations no longer make sense. For many, the cost of staying in outweighs the promise of the work. A few weeks ago, I interviewed Emanuel Cinca , founder of Stacked Marketer. We talked shop — the shifting ground under our feet, what’s working, what’s not and what feels increasingly unsustainable.

59
article thumbnail

Ahrefs Study Finds No Evidence Google Penalizes AI Content via @sejournal, @MattGSouthern

Search Engine Journal

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties. The post Ahrefs Study Finds No Evidence Google Penalizes AI Content appeared first on Search Engine Journal.

69
article thumbnail

Advertising’s biggest flaw is interrupting content. Gaming has a fix

The Drum

Gamers rejected the model of ads interrupting gameplay. Wiktoria Wójcik at inStreamly explains how the industry responded, shaking up the traditional advertising model along the way. Gaming has exposed a fundamental flaw in traditional creative advertising: even brilliant creative fails when it interrupts the wrong moment. As contextual technology transforms how brands connect with audiences, the most successful campaigns are those that understand context trumps content, every time.

59
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Google AI Mode Shows Different Sources For The Same Query

Search Engine Roundtable

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

85
article thumbnail

Ad of the Day: Hiscox shocks by sending wine-stained mailer to customers

The Drum

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties and contents. Hiscox is putting a twist on direct mail marketing with its latest campaign featuring a wine-stained letter sent to its customers. The work from ad agency Uncommon is to tout the company’s home insurance product that targets high-value properties and contents.

59
article thumbnail

Relational Intelligence: The Human Edge in the Age of AI

Six & Flow

Ever feel like AI’s moving a bit too fast? One minute it’s helping you draft emails and handle customer queries, the next it’s predicting your next purchase, and yes, even suggesting blog titles (guilty). It’s impressive. but also a little unnerving. Sometimes, it feels like we’re one update away from being replaced.

52
article thumbnail

How US retailers are racing to beat tariffs ahead of the holidays

The Drum

Brands and stores are rolling out Christmas promotions in summer and stockpiling inventory to blunt the impact of looming import duties. With new import tariffs looming over everything from toys to tech, US retailers are moving fast to cushion the blow before holiday shopping kicks into high gear. That means stockpiling products early, ramping up summer sales that look a lot like early Black Friday events and rethinking supply chains to avoid the worst cost hikes.

64
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

How To Use New Social Sharing Buttons To Increase Your AI Visibility via @sejournal, @martinibuster

Search Engine Journal

AI share buttons that are easy to configure may help increase a site's exposure in ChatGPT and Google AI Mode. The post How To Use New Social Sharing Buttons To Increase Your AI Visibility appeared first on Search Engine Journal.

65
article thumbnail

Best Fourth of July Marketing Campaigns of 2025

Bannerflow

Marketing campaigns are more than a ‘Business as Usual’ task. You want your brand to have its own identity, and communicate that to your audience. You also need your brand to be present where your audience is - and that means special occasions, seasonal events, and national celebrations are all things you need to acknowledge.

52
article thumbnail

WeTransfer co-founder Damian Bradfield: ‘Our best marketing happened when we had no money’

The Drum

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not spend, drove WeTransfer’s success, and why today’s digital marketing playbook might need tearing up. You’ve held roles at Gucci Group, Stella McCartney, AMV, JWT and moved from chief creative officer to president at WeTransfer before stepping away last year.

59
article thumbnail

Google Ads To Update Its Political Content Policy

Search Engine Roundtable

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.

65
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Top Knowledge Base Software Tools to Use in 2025

Zumvu

In 2025, collecting information and transfer are essential. An organization can't rely on scattered notes or tribal knowledge with teams that are distributed, hybrid workplaces, and complex products.

52
article thumbnail

Google Search Rolls Out AI Mode In India Without Labs

Search Engine Roundtable

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.

67
article thumbnail

Eddie Hearn on taking Matchroom Boxing into digital era with new fight-fan-friendly brand

The Drum

The sports promoter, alongside his cornerman, CMO Ross Garrity, talks The Drum through the refreshed brand. Eddie Hearn has never pulled on a pair of 10-ounce gloves competitively, but he’s one of the biggest names in boxing. And when he catches up with The Drum, he shares how he has ambitious plans to evolve his Matchroom Boxing business from a traditional fight promoter into a global digital entertainment brand with a slick new identity, revamped content formats and an aggressive push to win o

59
article thumbnail

Google AI Mode Follow Up Questions With Suggestions

Search Engine Roundtable

Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.

67
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Exiting right and giving back: the remarkable rise of ‘super connector’ Sam Liu

The Drum

In the latest episode of Exit Right , host Mike Silver welcomes the founder of Savvy. Sam Liu is known for his globetrotting lifestyle and deep network across cities such as Hong Kong, London and DC and, on the latest episode of Exit Right , he opens up about his remarkable journey from his humble beginnings in Bedfordshire to building and exiting a multinational tech business, eventually finding renewed purpose in giving back Raised in a small village in the UK as the eldest of five children, L

59
article thumbnail

The future doesn’t care

Seth's Blog

You have unread updates 0 Search Search for: Or try my new AI-powered search bot Subscribe Email Terms & Privacy Get the weekly digest Type your email… Subscribe Learn Which workshop? The LinkedIn Learning Courses Udemy Courses The Akimbo Podcast Connect News and updates Social Media Best of the blog Story of the Week Seth’s Top 100 Popular Posts Archive More Seth Books, videos, and speaking (oh my!

106
106