Mon.Feb 17, 2025

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

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Supercharge Your Practice With Growthtech

The CMO Survey

The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.

CMO 100
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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.

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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Marketing

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

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The story behind the world’s first AI activated book

Businesses Grow

My new book is called Audacious: How Humans Win in an AI Marketing World. It’s a call to action for those who refuse to be left behind, as AI infringes on our work and our careers. I knew the book itself had to demonstrate the norm-bending path I outlined in the book … but how? The publishing industry is so boring, built on processes that have existed for more than 200 years.

Price 54
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My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

Hubspot Marketing

Ive been designing images for websites for about seven years now, so Ive come across many tools that make the process simple. If you want to create or incorporate compelling images into your brands website for the first time and youre not sure how you're in luck. In this post, I'll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors.

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