Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world.

Law 78

Law Analytics Advertising Advertisers 78

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.

Influencer Marketing 72

Influencer Marketing PR Social Media Marketing Marketing 72

Content Marketing Institute

JULY 26, 2024

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

Marketing 71

Marketing Marketers 71

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. To assess the real impact of martech on company value today, you should: Focus on effectiveness, not efficiency metrics.

Pharmaceutical 70

Pharmaceutical CRM B2C eCommerce 70

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.

CRM 61

CRM User-Generated Advertising Advertisers 61

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Marketing 61

Marketing Marketers Traditional Marketing Management 61

Set Up

JULY 26, 2024

At Set up , we’ve delivered countless marketing agency team assessments that always have one insight in common - Improve Departmental Collaboration + Communication. Our yearly Marketing Relationship Survey reveals the disconnects between Agencies and their Clients year after year. Just like a good old-fashioned “he said, she said” story, the 2023 results indicated that Brands and Agencies don’t see eye to eye when it comes to what is valued most.

Communications 52

Communications Fashion Energy Place 52

Zumvu

JULY 26, 2024

Creating compelling content is essential for any successful marketing strategy. Whether you're writing blog posts, creating social media content, or crafting emails, engaging your audience is key to driving traffic, building relationships, and ultimately achieving your business goals.

Marketing Strategy 52

Marketing Strategy Marketing Marketers 52

Welcome Software

JULY 26, 2024

Key considerations in choosing a CMS Here are a few things to factor in when choosing your CMS vendor as well as what kinds of questions you should be asking. Understand your business needs and goals Before diving into the myriad of options available, the obvious place to start is by laying out your business needs, processes, and goals. It's essential to clearly understand the functionality of the new CMS to know if it can adapt to whatever challenges and opportunities come your way in the futur

SEO 40

SEO Management Customer Digital Marketing 40

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. This is for a variety of reasons: Not-so-perfect accuracy: Sometimes, the paraphrased or summarized content is not as accurate or coherent as expected Word choices: When paraphrasing, Quillbot sometimes uses difficult words, whic

Price 52

Price User-Generated SEO Management 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.

Non-Profit 74

Non-Profit Advertising Advertisers Digital Marketing 74

Search Engine Land

JULY 26, 2024

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you.

PR 63

PR Branding SEO Product 63

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 68

Transform Whitepaper Thought Leadership Customer Journey 68

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy that grows over time.

Branding 83

Branding Whitepaper Real Estate Key Performance Indicator 83

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Backlinko

JULY 26, 2024

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. Click for a specific section: General Blogging Statistics Benefits of Blogging Statistics Blogging Content Statistics AI Adoption in Blogging Statistics General Blogging Statistics 76% of B2C marketers claim to have

User-Generated 54

User-Generated B2C eBook Content Marketing 54