Sat.May 25, 2024 - Fri.May 31, 2024

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Maximize Your SEO Rankings Through Content Enhancement

Aspiration Marketing

Various SEO aspects, such as site optimization, image optimization, link building, technical SEO, and more, can define your SEO rankings. However, SEO changes over time. Some of the aspects that defined SEO output back then no longer contribute to SEO. Similarly, what may be considered part of SEO now might change in the future. But one aspect of SEO that is bound to remain intact forever is helpful, good-quality content.

SEO 148
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Your Essential Guide to HubSpot CRM Integration

Lynton Web

Today, businesses constantly seek ways to enhance efficiency, improve customer relationships, and drive growth. One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. A HubSpot CRM integration allows businesses to streamline operations, unify their data, and optimize customer interactions.

CRM 97
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What is the Value of Written Content in Marketing?

Marketing Insider Group

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.

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The problem with social listening platforms and disconnected customers

Businesses Grow

Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. Becoming the signal against the noise. I can argue that this is the most difficult time in history to break through and reach customers — by far. I’ve written about this extensively, but the short story is, our customers have largely become their own ad-free, isolated, curated media outlets.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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Breaking Down Silos: 10 Tips to Eradicate Silo Mentality

Six & Flow

Your teams might be working efficiently and absolutely crushing their individual targets - but do these targets directly align with your company’s overall revenue goal? For instance, a team might focus on increasing social media engagement, which, while valuable, may not immediately translate to an increase in revenue if not strategically linked to sales targets.

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Prompt Engineering Fundamentals: How to Get Better Results With AI

Social Media Examiner

Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering Fundamentals: How to Get Better Results With AI appeared first on Social Media Examiner.

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How to Create an Effective Facebook Ads Strategy in 2024

Hubspot Marketing

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform's sophisticated targeting options make it an incredibly effective tool for reaching my audience. However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results.

Gen Z 119
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People Silos: The First Pillar of RevOps

Six & Flow

Did you know according to Clear Company “86% of employees and executives cite a lack of collaboration or ineffective communication for workplace failures.” This staggering statistic highlights the pervasive issue of people silos, where departments operate in isolation, leading to communication breakdowns and inefficiencies.

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How to Add Captions on TikTok Videos

Buffer Marketing

Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension. Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. It’s okay if you haven’t been adding them – there’s no better time to learn than right now.

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How to Rank in Google’s AI Overview

Exposure Ninja

This article was originally published on November 29th 2023, whilst Google’s Search Generative Experience (SGE) was still in testing. This test ended on May 14th 2024 when Google released the AI Overview, a rebrand of the former SGE test. Google’s new AI-powered search engine SGE ( Search Generative Experience ) is poised to be released in the coming months.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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30 Hidden Messages In Logos of Notable Brands

Hubspot Marketing

You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known brands.

Branding 102
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Weekend Favs May 25

Duct Tape Marketing

Weekend Favs May 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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Dealing with SERP Volatility: How to Dance with Google

Marketing Insider Group

Your search engine rankings are vital to your website’s success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.

SEO 57
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Mastering LinkedIn Content Strategy to Build Authority and Influence

Rock Content

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. Where you publish it is just as important when it comes to reaching your target audience. If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Clickbait Works: The Psychology Behind Clickbait

Hubspot Marketing

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.