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Did you know that over 70% of app users churn within the first 90 days after downloading an app? In today's hyper-competitive digital landscape, simply launching an app is no longer a pathway to success. Many app creators struggle to attract enough users and, critically, to keep them engaged. With millions of apps vying for attention, and the vast majority of users abandoning or uninstalling an app soon after downloading, it's essential to build a robust and strategic approach from the very begi
In this edition: Marketing Ops Job Interview Cheat Sheet The Number 1 Mistake in GTM Execution Deep Diving the AAARRR Growth Framework for Marketing Exclusive For Paid Subscribers : The Biggest Lessons of My Marketing Ops Career and What You Can Learn From Them Reminder: Prep for Your Next Big Opportunity By Joining Our Marketing Ops Interview Bootcamp Live This Week Fill out this form to learn more about The Marketing Operations Leader sponsorships.
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And at the same time, the more useful it is to announce that we’re not smart (yet).
Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.
In a fragmented media world, sport still brings people together. Sportradar and Mastercard explain how that shared passion powers new brand strategies. Watch now. “If you tie your brand to a cultural or sporting moment, you can see a 23% uplift in purchase intent – within a week,” says Ralf Ollig, vice-president product, Sportradar ad:s, highlighting the power of reaching fans at the exact moment their attention and emotions are at a peak.
In a fragmented media world, sport still brings people together. Sportradar and Mastercard explain how that shared passion powers new brand strategies. Watch now. “If you tie your brand to a cultural or sporting moment, you can see a 23% uplift in purchase intent – within a week,” says Ralf Ollig, vice-president product, Sportradar ad:s, highlighting the power of reaching fans at the exact moment their attention and emotions are at a peak.
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical practice, a school–they need a dashboard and process for finding and fixing things before the entire enterprise fails.
A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the business needs to go through the verification process again to be activated within Google Business Profiles.
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.
Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Skipping QA can result in broken campaigns, compliance issues, and lost revenue. A comprehensive email QA checklist should cover strategy, design, coding, and deliverability—so everything from personalization logic to alt text and unsubscribe links are reviewed and functional.
A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per crawl initiative to compensate you all for your content that AI just consumes for free. But as most SEOs know, Google AI Mode and AI Overviews can't be blocked without really blocking your site from Google Search.
As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Marketers today are under intense pressure to connect each dollar spent to real business results.
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight. The post Relying Too Much On AI Is Backfiring For Businesses appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run. I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What potential does quantum computing hold for marketers? Quantum computing is a revolutionary technology that leverages the principles of quantum mechanics to process information in fundamentally different ways than classical computers.
Technological advancement means that change happens in different and more dynamic ways than ever before. James Scott-Flanagan at Tangent interviewed industry leaders to find out how brands can take advantage of these shifting sands. Digital transformation used to be synonymous with software upgrades, new platforms, and the occasional org chart shake-up.
Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. I am honestly not sure if this is new but I am told it is.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer. But much of that picture is built on signals that are quietly eroding. Cookies are on their last legs. Mobile advertising IDs are fading.
Much has been written about DM9’s disqualified Creative Data Grand Prix at Cannes Lions, but little has been known about the judging process – until now. Here’s one juror’s account of what really went on inside that room. Ndeye Diagne, chief growth officer at Kantar France, was part of the 10-person Creative Data Jury that awarded DM9 the category Grand Prix for its ‘Efficient Way to Pay’ campaign for Whirlpool brand Consul.
Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. “Wait — what sound is everyone using right now?” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Cloudflare's CEO is confident Google will give them a way to block AI Overviews without it impacting normal search. Google AI Mode is supposedly rolling out to Workspace accounts in the US. Google Keyword Planner tool now gives you more ways to segment the data.
Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical data goes in; forecasts come out. The further you could project that forecast, the more confident you felt in your strategy. But that’s no longer how the world — or your buyers — work. Economic shocks, AI-disrupted behavior, shortened feedback loops and relentless volatility have made long-range forecasting feel more like superstition
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Google is testing labeling search result snippets with "low price," "typical price" and I assume "high price" directly in the search results. We've seen these for product grid results before, but I am not sure if we've seen them for normal search result snippets.
Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the giddy crest of a new wave of media excitement, AI hasn’t reached the shoreline. When I was young, technology promised so much. Sure, we now carry the equivalent of a Star Trek communicator in our pockets — devices that also double as our Hitchhiker’s Guide to the Galaxy — but so much e
For this week’s edition of Agency Advice , we canvass top ad creatives for the ads, videos and cultural artefacts that made them rethink what’s possible with creative technology. Our Creative Technology for Drummies buyers’ guide is now in full swing, arming you with everything you need to know about the marketing industry’s most rapidly evolving dynamos of innovation and creation.
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