Set Up
DECEMBER 3, 2024
When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). With a jaw-dropping $164 million opening weekend surpassing other notable Broadway film adaptations like Les Miserable and Mean Girls, the beloved story featuring some of the world’s biggest stars was immediately a box office triumph and a marketing masterpiece.
Marketing Insider Group
DECEMBER 4, 2024
Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well.
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Sprout Social
DECEMBER 2, 2024
Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.
Customers.ai
DECEMBER 4, 2024
Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive, it’s crazy! It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Buffer Marketing
DECEMBER 3, 2024
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.
Aspiration Marketing
DECEMBER 2, 2024
Software as a Service (SaaS) has become one of the fastest-growing industries in the world. Part of its rapid expansion is due to artificial intelligence (AI) and Machine Learning (ML). AI and ML are two similar but distinct forms of technology. This tech uses existing data and automated processing techniques to organize data, optimize digital systems, and make highly accurate predictions about consumer behavior.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 5, 2024
Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.
MarketingOps
DECEMBER 4, 2024
Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. With the cost of new customer acquisition so high, it can take years to pay back the money you spent to acquire that customer.
Aspiration Marketing
DECEMBER 4, 2024
80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. The B2B podcast landscape is booming, offering a wealth of knowledge at your fingertips. But with so many shows out there, how do you make yours stand out?
The Marketing Operations Leader
DECEMBER 3, 2024
In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
DECEMBER 6, 2024
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
Customers.ai
DECEMBER 4, 2024
Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith. Some are loyal repeat buyers, some are first-timers, and others are just browsing.
Aspiration Marketing
DECEMBER 5, 2024
Securing that next B2B meeting can sometimes feel like scaling Mount Everest. You craft the perfect email, personalize endless connection requests, and even pick up the phone to hear nothing but the dial tone. It's a frustrating reality for many salespeople – the struggle to stand out from the crowd and actually connect with decision-makers.
Hubspot Marketing
DECEMBER 2, 2024
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and i
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
DECEMBER 5, 2024
Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.
Social Media Examiner
DECEMBER 5, 2024
Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […] The post YouTube Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
Aspiration Marketing
DECEMBER 3, 2024
Slow loading times are the silent killer of website engagement. If your web pages take too long to load, visitors won't hesitate to leave your site. Fortunately, lazy loading can be the solution to this common problem, ensuring visitors have a seamless experience.
Hubspot Marketing
DECEMBER 3, 2024
Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
DECEMBER 3, 2024
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.
Backlinko
DECEMBER 5, 2024
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Aspiration Marketing
DECEMBER 6, 2024
Business development can be daunting. Do you buy email addresses or pay for leads or meetings (=OMG)? Are your cold emails ending up in Spam? Are Microsoft or Google blocking you? You can't apply AI, let alone automate your outreach, because you don't have clean contact data. Do you still "follow up" with your prospects, or are you "checking in" with contacts ghosting you?
Hubspot Marketing
DECEMBER 6, 2024
Of all the real or AI-generated rounds so far, this ones the toughest yet I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, Im throwing examples that will make you question everything. Lets see how many you can get right. The answers are at the bottom. But, no cheating, please. 1.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
DECEMBER 4, 2024
The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.
Customers.ai
DECEMBER 3, 2024
Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping $74.4 billion globally – a 5% increase year over year! While you might have cashed in on some of that, there’s a good chance a lot of that traffic just browsed, hesitated, or abandoned their carts. The good news? They’re still out there and they’re still interested.
SmartBrief - Marketing
DECEMBER 3, 2024
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
Hubspot Marketing
DECEMBER 3, 2024
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Martech
DECEMBER 3, 2024
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.
The CMO Survey
DECEMBER 2, 2024
The post Generative AI and Human Expertise Are Revolutionising Ad Relevance appeared first on The CMO Survey.
Hootsuite
DECEMBER 4, 2024
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
Hubspot Marketing
DECEMBER 6, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts wont be successful or sustainable if they dont practice what they preach since brand values are now an important part of consu
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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