Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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5 MUST DO LinkedIn Profile Tips That Pay Off Forever)

Calvyn Lee Blog

LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success.

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A Century After Prohibition, US Congress Targets TikTok

David Meerman Scott

The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

Gen Z 83
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2023 Survey: Local search ranking factors

Search Engine Land

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details.

SEO 117
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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30+ Remarkable Twitter Statistics to Be Aware of in 2023

Hubspot Marketing

Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable.

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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive.

SEO 114

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Sales Outreach Tools: Top 25 for 2023

Customers.ai

Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals.

CRM 59
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Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success

Hubspot Marketing

"I got lucky." "I I don't belong here." "I'm I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? That's imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives.

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Weekend Favs March 25

Duct Tape Marketing

Weekend Favs March 25 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

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New Open Source ChatGPT Clone – Called Dolly via @sejournal, @martinibuster

Search Engine Journal

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal. News SEO

SEO 99
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Future of Invoice Payment: Emerging Trends and Technologies

Zumvu

As technology evolves at an unprecedented rate, it is fairly obvious that companies must adapt in order to remain competitive

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Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Hubspot Marketing

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator , video is a hard medium to pull off. To state the obvious, video creation isn't quick.

Product 96
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The seasonal Manychat blueprint that sparked a 300% engagement increase for Floreat Forum ⚡️

Many Chat

Organic reach and engagement on Facebook is dead… Or so they say. Floreat Forum found a way to leverage comments and spark engagement among their community of loyal shoppers without a large ad spend. It also produced the highest on-page engagement in the entire history of its Facebook page.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

Spring has sprung! Now that the snow and ice have melted, we can finally get excited about springtime. That means more sunshine, blooming flowers, chirping birds, and outdoor patio season. Aside from the change in weather, this month had some exciting events, notably International Women’s Day, St.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Email automation for beginners: See how to get better results in less time

AWeber

Imagine this: Your best email content is delivered automatically to your audience at the perfect time. You don’t need to lift a finger. You watch revenue flow into your bank account. Your business grows. You optimize your automation. More revenue flows into your bank account each month.

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3 Ways Marketers are Already Navigating Potential Recession [Data]

Hubspot Marketing

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard.

Price 95
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The clever IG gamification giveaway achieved 227.59% ROI and $19,000 in sales for Four Reasons

Many Chat

Four Reasons had a hairy problem. The haircare brand was launching a new product range and wanted to ensure strong sales. They had a loyal fanbase on Instagram but didn’t know how to leverage it… Until they discovered Digital Marketing Bot’s viral Instagram competition method using Manychat.

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How to Determine Your Ideal Instagram Posting Frequency

Social Media Examiner

Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content? In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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Analyzing The February 2023 Product Review Update via @sejournal, @MordyOberstein

Search Engine Journal

With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.

Product 75
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SAP moves to a composable commerce offering

Martech

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services.

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7 Ways to Leverage Awards to Build Thought Leadership

Influence & Co

Winning awards is an accomplishment for your business and a valuable tool to improve and build meaningful awareness for your brand. Sometimes it isn’t even winning that can have the most impact; many are so well-respected that nominations or finalists are just as noticeable.

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How convenience shapes e-commerce

Quikly

In the world of digitization, having an e-commerce site is only half the battle. You have to stick true to its purpose as well. B2C Marketing eCommerce

B2C 52
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Grow your sales and clients this Easter

Vertical Response

Did you know? According to the National Retail Federation, Easter spending is expected to reach a record high this year. With so much potential for increased sales, don’t miss out on the opportunity to grow your business and client base this Easter season.

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What Is User Engagement? A Churn-Buster for SaaS Businesses

Learn Hub | G2

Of all 282 Google product obituaries, Inbox's demise was the most hurtful. Guest Post Productivity

Product 52
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Google Ads Editor version 2.3 is out with 12 new features

Search Engine Land

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs.

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What are the top skills you need for digital marketing?

Martech

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions.

PR 70
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Search Engine Journal

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal. Ecommerce News SEO

Product 66
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Why AI is Not Taking Over Content Marketing

Marketing Insider Group

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether.

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This day in search marketing history: March 26

Search Engine Land

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process.

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HubSpot’s February 2023 releases: The manager’s guide

Martech

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases.

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A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.