Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

Branding 81

Branding Pharmaceutical Law eCommerce 81

Welcome Software

JULY 23, 2024

It's no secret that personalization is more important than ever. According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen. Plotting out your personalization strategy can feel overwhelming when you're starting from scratch (or even when you're not).

Customer loyalty 40

Customer loyalty Retail Price Promotion 40

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.

Social Media Marketing 111

Social Media Marketing User-Generated Influencer Marketing Management 111

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

SEO 93

SEO Law User-Generated Analytics 93

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.

Digital Marketing 99

Digital Marketing Whitepaper User-Generated Affiliate Marketing 99

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 66

Content Marketing Marketing Marketers User-Generated 66

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Key Performance Indicator 112

Key Performance Indicator Transform Analytics Manufacturing 112

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Aspiration Marketing

JULY 23, 2024

Are you feeling stuck in a business rut? You're not alone. Many businesses struggle to identify areas for improvement, leading to missed opportunities and stagnant growth. The key to unlocking your brand's full potential lies within a powerful tool: SWOT analysis. In our previous blog posts, we introduced SWOT analysis as a framework for evaluating your competitive position and dived into the "S" in SWOT.

Branding 195

Branding Marketing Strategy Marketing Marketers 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Land

JULY 24, 2024

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.

SEO 126

SEO 126

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Marketing 117

Marketing Marketers Analytics Place 117

DirectMail2.0

JULY 24, 2024

In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers.

Direct Mail 102

Direct Mail Advertising Advertisers New Technology 102

Aspiration Marketing

JULY 24, 2024

Launching a marketing campaign without understanding your audience is like navigating a new city without a map. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way. By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results.

Market Research 168

Market Research Customer Marketers Marketing 168

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Advertising 141

Advertising Advertisers 141

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint

CMO 98

CMO Advertising Advertisers Branding 98

Businesses Grow

JULY 22, 2024

I’m a fan of Steven Wilson (he’s been described as the best UK musician that nobody has heard of!). He recently posted a lament about the AI threat to human creativity, a sentiment surely on the minds of many reading this post today. I thought I would post his heartfelt concern and add my own commentary about the future of human creativity in the AI Era.

Education 105

Education Branding Product Customer 105

Aspiration Marketing

JULY 25, 2024

Podcasts have become popular in recent years, offering a universe of content accessible anytime, anywhere. But how did podcasts become the go-to entertainment and information source they are today? In this blog, we'll dive into the captivating history of podcasts, from their quirky beginnings in the late 1990s to the powerhouse industry they are today.

Entertainment 154

Entertainment Content Marketing Marketing Marketers 154

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

User-Generated 112

User-Generated Advertising Advertisers Product 112

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Gen Z 98

Gen Z Branding Retail Content Placement 98

Martech

JULY 24, 2024

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.

Transform 93

Transform Customer Marketing Strategy Whitepaper 93

CopyBlogger

JULY 25, 2024

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

Product 89

Product Communications 89

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly

SEO 110

SEO Management Price Thought Leadership 110

David Meerman Scott

JULY 22, 2024

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

Marketing 98

Marketing Marketers 98

The LeadG2 Blog

JULY 23, 2024

Audio content has been trending since.well, forever! Podcasting is the most prevalent form of audio content today. Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

Entertainment 94

Entertainment Education Promotion Management 94

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. This isn’t confined to any one industry. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates.

Customer 86

Customer Transform Retail Finance 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This guide will help you understand why these drops occur, how to identify and address them quickly and implement strategies to prevent future issues.

Communications 104

Communications Market Trends Management Customer Journey 104

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences.

Transform 84

Transform Logistics CMO Marketing 84

The LeadG2 Blog

JULY 25, 2024

If your sales team is on the battlefield of the modern marketplace, what are they armed with? If they're equipped with nothing but a winning smile and a firm handshake, they might as well be bringing a knife to a gunfight. This is where sales enablement content comes in and separates the sales victors from the vanquished. Sales enablement content is the arsenal that can make or break your sales cycle.

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Social Media Examiner

JULY 25, 2024

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.

Customer 83

Customer User-Generated Branding Social Media Marketing 83

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing