2022

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The 5 Things Every (Great) Marketing Story Needs

CopyBlogger

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger. Content Marketing Featured Popular Writing

Marketing 144
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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals.

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Marketing 101: What is influencer marketing?

Marketing Sherpa

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.

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Return to Normalcy? Leading Marketing in a Post-Covid Era

The CMO Survey

The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S.

CMO 130
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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6 Ways To Manage Multiple Websites On The Same Platform

Jeff Bullas

Have you ever wanted to run multiple websites from the same platform? If so, you probably put in the necessary time and research to view the many different options available.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

More Trending

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How to Create a Smarter Go To Market Approach in 4 Steps

Ann Handley

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * *.

Customer 204
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Top 5 Tips for Successful Copywriting in 2022

Jeff Bullas

Copywriting is a great career option because it’s a high-income skill and offers numerous opportunities for working from any part of the world. As a result, Copywriting is highly sought after by several industries.

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Why (and How To) Write a Strategy for Your Cause-Related Marketing

Content Marketing Institute

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too.

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Dropship Lifestyle Review 2022 (Updated) | READ FIRST

Dreamgrow

First of all, I have to apologize for the cheesy beach photo but as you'll. Read more. The post Dropship Lifestyle Review 2022 (Updated) | READ FIRST appeared first on Dreamgrow. Ecommerce

eCommerce 299
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Why Does Content Marketing Strategy Fail?

Aspiration Marketing

The easiest way to fail at content marketing is to not have a strategy. If you do have a content marketing strategy, you’re way ahead of the game and headed toward success. But what happens when you have a strategy and things still go wrong? Inbound Marketing Strategy Content Marketing

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How Elon Musk’s behavior affects the brand’s credibility

SMEI

Elon Musk’s recent behavior has some people questioning the credibility of his brands. Some argue that his erratic tweeting and unconventional business practices are harming Tesla and SpaceX’s image.

Branding 264
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Adams & Knight Wins Highest Honor of the Night for 2nd Year in a Row at 67th Advertising Club of Connecticut Awards

Adams & Knight Marketing

AVON, Conn., November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show.

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Ultimate Affiliate Marketing Guide For Brazil

Calvyn Lee Blog

Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Comment on How to Remove Penalties with Double 301 Redirects by Matt Diggity

Diggity Marketing

In reply to Mark. These days it’s 100% easier to simply fix the manual action penalty

Marketing 246
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Google: Links Will Be Less Important As A Ranking Factor In The Future

Search Engine Roundtable

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today

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In remembrance of Twitter. Let’s never forget

Businesses Grow

As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days.

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Brave Enough to Suck at Something New

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.”

Marketing 354
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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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How to Use Instagram Stories Effectively for Your Business (Updated)

Jeff Bullas

Instagram Stories are one of the most addictive features of this social media platform. They are little 15 second commercials that, if used correctly, can yield benefits that no other Instagram marketing strategy can.

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The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger. Blogging Content Marketing Copywriting Featured Writing

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Amazing Selling Machine 13 Review (Still Worth it in 2022?)

Dreamgrow

Last Updated on July 12, 2022 by Karl The Amazing Selling Machine (ASM) was both. Read more The post Amazing Selling Machine 13 Review (Still Worth it in 2022?) appeared first on Dreamgrow. This is a content summary, continue reading on our website!]. Ecommerce

eCommerce 279
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How to Integrate Social Media into Your Content Marketing Strategy

Aspiration Marketing

Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How To Craft The Perfect Sales Presentation

SMEI

Sales presentations can be a make-or-break moment for any sales organization. Crafting the perfect presentation takes skill, practice, and knowledge of what your audience wants to hear.

Product 244
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How To Spread Enthusiasm With PR In An Age Of Crises

Adams & Knight Marketing

Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events.

PR 246
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Ultimate Affiliate Marketing Guide For Nigeria

Calvyn Lee Blog

So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located.

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Comment on Next Generation PBNs – The Secret to Supercharging Your Backlinks by Matt Diggity

Diggity Marketing

In reply to Akash Paul. Yes, I still use PBNs, particularly for Tier 2 link building

Marketing 246
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed

Search Engine Roundtable

Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

The ChatGPT struggle. I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time.

Transform 141
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Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago.

Customer 305
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5 Surprising Ways NFTs Can Be Used For Marketing

Jeff Bullas

Published on the BBC , the first tweet by Twitter CEO Jack Dorsey was worth $2.9 million (£2.1 million) as a non-fungible token. Sounds surprising, right? Today, the digital web is full of hype regarding NFTs.

Fashion 338
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A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.