2022

article thumbnail

The 5 Things Every (Great) Marketing Story Needs

CopyBlogger

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.

Marketing 145
article thumbnail

80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chrome Canary Features For Technical SEO

Search Engine Journal

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

SEO 143
article thumbnail

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

Businesses Grow

Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. It’s still early days. Companies are trying to figure out the legal and ethical implications of a content world suddenly turned on its head by artificial intelligence.

article thumbnail

Dos and Donts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Content ideas may be coming to Google Search Console

Search Engine Land

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.

SEO 145
article thumbnail

157 of the Best Email Subject Lines We've Ever Seen

Hubspot Marketing

I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email? According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates.

More Trending

article thumbnail

How small businesses are bouncing back in 2022

Unbounce

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.

Energy 145
article thumbnail

Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).

article thumbnail

How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.

B2C 144
article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

article thumbnail

Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

article thumbnail

The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

article thumbnail

Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

CMO Network

The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.

eCommerce 145
article thumbnail

17 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava

Search Engine Journal

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

article thumbnail

In remembrance of Twitter. Let’s never forget

Businesses Grow

As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days. I miss that. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions).

Education 145
article thumbnail

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

article thumbnail

Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

SEO 145
article thumbnail

How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]

Hubspot Marketing

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece.

Analytics 145
article thumbnail

Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed

Search Engine Roundtable

Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.

145
145
article thumbnail

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

Chief Martec

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

Marketing 145
article thumbnail

How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

article thumbnail

How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.

Branding 145
article thumbnail

Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

145
145
article thumbnail

8 Proven tactics to increase your social commerce sales

Unbounce

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.

eCommerce 144
article thumbnail

The 5 Types of Online Prospects, and How to Sell on a Blog

CopyBlogger

If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog. Continue Reading. The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.

Promotion 145
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

What The Zuck - A Web3 Metaverse Roadmap

CMO Network

As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.

Place 142
article thumbnail

6 Ways To Engage Your Organic Search Traffic On Social Media via @sejournal, @GaryLHenderson

Search Engine Journal

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.

SEO 145
article thumbnail

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

Businesses Grow

I love great writing. I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann Handley’s newly-revised edition of her classic Everybody Writes book. However. Since this is a new book that should be at the top of your book-buying list, I wanted to provide a few big lessons for you now.

Branding 144
article thumbnail

Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Transform 145
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist.

Product 145
article thumbnail

Google Helpful Content Update Is Now Rolling Out

Search Engine Roundtable

The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.

145
145
article thumbnail

Use this SEO forecasting template to gain insights for 2023

Search Engine Land

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

SEO 142
article thumbnail

28 Daily Hashtags for Better Engagement [CHEATSHEET]

Hootsuite

Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below.

Transform 145
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an