Search Engine Land
SEPTEMBER 25, 2023
“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.
CMO Network
SEPTEMBER 25, 2023
Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.
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Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
Hubspot Marketing
SEPTEMBER 15, 2023
Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you're sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Businesses Grow
SEPTEMBER 25, 2023
I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing is fast, furious, and here to stay.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CMO Network
SEPTEMBER 12, 2023
When Brenner, a Hollywood insider, talks about getting used to being "comfortable with being uncomfortable," she isn’t just referring to herself but to Mattel’s variou.
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
Digital Marketer
SEPTEMBER 18, 2023
You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater.
Hubspot Marketing
SEPTEMBER 12, 2023
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Businesses Grow
SEPTEMBER 18, 2023
There is a quote in my new book that is gripping and profound, but I’m not sure I fully understood it until this week. This quote is from Boss Mom CEO Dana Malstaff : “It’s easier to start a movement than build a business.” Dana is a visionary business leader, and when she speaks, I listen. But what does this quote really mean?
Search Engine Land
SEPTEMBER 20, 2023
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level setting that enhances the relevance of your Search ads by generating custom headlines and descriptions ba
Hootsuite
SEPTEMBER 21, 2023
Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
CopyBlogger
SEPTEMBER 19, 2023
You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.
Hubspot Marketing
SEPTEMBER 17, 2023
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day.
Content Marketing Institute
SEPTEMBER 14, 2023
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Search Engine Land
SEPTEMBER 19, 2023
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
Martech
SEPTEMBER 18, 2023
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.
Buffer Marketing
SEPTEMBER 18, 2023
Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.
Hubspot Marketing
SEPTEMBER 25, 2023
If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
CMO Network
SEPTEMBER 14, 2023
It’s been a busy year in automotive technology and IAA Mobility 2023 proved more big advancements are on the way. A look at 5 standout announcements at IAA Mobility 2023.
Search Engine Land
SEPTEMBER 26, 2023
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.
Hootsuite
SEPTEMBER 13, 2023
You’re here looking for info about using Facebook Page templates. We’re here to help (it’s what we do!)… but we’re also here to say: enjoy those templates while you can. (Dun dun dunnnn.) Ominous? Perhaps. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode.
Martech
SEPTEMBER 25, 2023
“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Ariyh
SEPTEMBER 11, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,759 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you build a result-driving online experience, quickly and effectively? Sydney FC wanted to build a new online experience to drive hype for the opening of their new stadium. 🏟️ Here’s how they transformed their online stadium experie
Hubspot Marketing
SEPTEMBER 5, 2023
Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.
Content Marketing Institute
SEPTEMBER 20, 2023
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
Search Engine Land
SEPTEMBER 19, 2023
Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
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