Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 323

Gen Z Millennials B2C Communications 323

Aspiration Marketing

OCTOBER 10, 2024

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketing 235

Marketing Marketers 235

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Content Marketing Institute

OCTOBER 10, 2024

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

Content Marketing 122

Content Marketing Marketing Marketers 122

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them? This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?

SEO 125

SEO Place Product Communications 125

Businesses Grow

OCTOBER 14, 2024

Today, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators. For many years, I’ve subscribed to Ted Gioia’s newsletter, “ The Honest Broker.” It’s hard to describe this newsletter. Ted is a music critic and historian whose musings tend to wander all over the cultural landscape.

User-Generated 115

User-Generated Education Advertising Advertisers 115

Aspiration Marketing

OCTOBER 15, 2024

You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables? Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company.

Transform 220

Transform Marketing Marketers Branding 220

Martech

OCTOBER 16, 2024

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 126

Law Education Digital Marketing SEO 126

Search Engine Land

OCTOBER 1, 2024

We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list goes on and on. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly.

Retail 120

Retail eCommerce SEO Price 120

Content Marketing Institute

OCTOBER 11, 2024

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

User-Generated 112

User-Generated Marketing Marketers 112

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.

Law 103

Law Email Marketing Promotion User-Generated 103

SocialPilot

OCTOBER 8, 2024

There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.

SEO 110

SEO Customer Management Product 110

Aspiration Marketing

OCTOBER 3, 2024

Have you ever dreamt of launching your own podcast? With over 2 million podcasts and a staggering 4 billion monthly listeners worldwide, there's no denying the booming popularity of this audio medium. But beyond the excitement, a crucial question arises: how do you measure the success of your podcast? Simply counting downloads isn't enough. That's why data-driven decisions are key.

Content Marketing 234

Content Marketing Marketing Marketers 234

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.

Transform 132

Transform Advertisers Advertising User-Generated 132

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Search Engine Land

OCTOBER 3, 2024

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we’ve yet to see the ads in the wild between then and today (as far as I know).

User-Generated 114

User-Generated Advertisers Advertising Product 114

Zumvu

OCTOBER 18, 2024

Video conferencing is the backbone of any digital age, including both personal and professional life. Zoom has established itself at the top, but most users are just hunting for the next best thing that can deliver on key features, better security, or simply something different to mix things up.

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98

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

Manufacturing 105

Manufacturing B2C eCommerce Marketing 105

SocialPilot

OCTOBER 15, 2024

If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.

Price 102

Price Non-Profit Analytics Management 102

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Aspiration Marketing

OCTOBER 1, 2024

Imagine this: You're a sales rep on the brink of closing a major deal. You've spent countless hours building rapport, understanding the client's needs, and crafting a compelling pitch. But when it comes time to present, something feels off. You fumble for the right data, can't find that crucial case study, and the competitor's messaging is sharper than a tack.

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210

Martech

OCTOBER 3, 2024

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.

Customer 133

Customer Branding Customer loyalty Transform 133

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance.

SEO 112

SEO User-Generated Management Digital Marketing 112

Content Marketing Institute

OCTOBER 16, 2024

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

B2C 100

B2C Content Marketing Marketing Marketers 100

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 106

Gen Z Branding Millennials Entertainment 106

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time.

Branding 107

Branding Customer loyalty CMO Market Segmentation 107

Aspiration Marketing

OCTOBER 17, 2024

Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.

Branding 185

Branding Content Marketing Marketing Marketers 185

Martech

OCTOBER 14, 2024

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.

Email Marketing 123

Email Marketing Law eCommerce User-Generated 123

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Search Engine Land

OCTOBER 3, 2024

Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Google wrote : “We’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile.” This includes search results organized by web, including articles, videos, forums an

Retail 112

Retail User-Generated Price Product 112

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 105

Content Marketing Marketing Marketers 105

Backlinko

OCTOBER 16, 2024

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. Here’s a curated list of 18 growing AI startups to look out for in 2024.

User-Generated 96

User-Generated Product 96

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.

Product 99

Product Manufacturing User-Generated Entertainment 99

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail