This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.
Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.
In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. Though Flo from Progressive seems like shed be a scrapper, right? Its not just me? But rather than spend our time arguing about which mascot would win in the octagon, today shes here to teach you how to kill it in small and local business marketing that is.
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users werent converting, and growth stalled. Something was off. It wasnt a lack of effort but a lack of alignment. We didnt fully understand how customers found and engaged with our product.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. By understanding these common pitfalls, you can enhance your campaigns and achieve better results. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.
The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.
With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.
Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
In this edition: The 7 Reports Every Demand Gen Leader Needs 10 Things No One Tells You About Working in Marketing Operations Poll: What Do You Use to Create Presentations? Exclusive For Paid Subscribers : 5 Things You Can Do At Work to Get Ahead That No One Really Talks about Hear from Ops Directors and VPs at CrowdStrike, ServiceNow, 8x8, and DataRobot on How to Overcome Growth Challenges in Marketing and Ops.
When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.
Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.
In this edition: The 9 Reports Every Marketing Leader Wants to See Why Your Tools and Tech Are Probably Holding You Back Poll: The Biggest Road Block to Marketing Ops Career Success Exclusive For Paid Subscribers : How Marketing Promotions Really Work (And What You Can Do About It) Join Us for Marketing Ops Town Hall This Month as We Talk About Breaking Through Plateaus in Your Career.
Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal. However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.
There's just so much clutter on the internet nowadays, that its hard to know how to grab people's attention. For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Speak to them through the art of personalization. Once they notice that you care about their interests, they want to invest more attention, time, and money in your brand.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.
In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit? Join Us For An In-Person Marketing Ops Town Hall and Huddle to Learn and Network Interested in reaching over 5,000 marketing leaders and operations professionals?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
57 
Let's personalize your content