2023

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10 Content Marketing Goals Worth Pursuing

CopyBlogger

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

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How to do a Content Marketing Audit in GA4: 9-Steps for Discovering SEO, Email and Social Performance

Orbit Media Studios

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. A small handful of articles pull in a big percentage of traffic and conversions. Just look at your own data. A report of your top posts by traffic probably looks something like this. A few posts bring in a lot of traffic, while most articles drive little or no traffic.

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6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

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6 Social Media Algorithms Marketers Need to Know About in 2023

Hubspot Marketing

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Why Travis Kelce’s Love Story With Taylor Swift Will Make Him An Even Bigger Marketing Star

CMO Network

The Kansas City Chiefs tight end was already scoring big with sponsors. Then he went on a date in Arrowhead Stadium. Now advertisers—and millions of Swifties—see him as quite the catch.

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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

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Get Paid to Write Articles: 21 Amazing Sites That Will Pay You $100+ Per Article [2023 Update]

Jeff Bullas

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.

Finance 360
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Google November 2023 core update rollout is now complete

Search Engine Land

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

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5 Tips That Made Me A Consistent Content Creator

Buffer Marketing

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

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The Future of SEO in a Post-ChatGPT World

Animalz blog

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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10 Great Google Analytics Alternatives via @sejournal, @JulieJoyce

Search Engine Journal

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

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Another Unconfirmed Google Search Ranking Algorithm Update Around February 14th

Search Engine Roundtable

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Why Enterprise CEO Chrissy Taylor Is Changing The Rental Car Brand

CMO Network

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

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How to Use Facebook Live: The Ultimate Guide

Hubspot Marketing

It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it's a valuable tool for forging an authentic and valuable connection with audiences. In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?

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The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Google Search ranking improvement aims to surface hidden gems

Search Engine Land

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

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9 New Instagram Features and How to Use Them

Buffer Marketing

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.

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How To Use ChatGPT For Keyword Research via @sejournal, @dansmull

Search Engine Journal

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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I was dazzled and confused when I asked #ChatGPT to write like a woman

Businesses Grow

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.

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How Website Heatmaps Make a Killer Content Marketing Campaign

Spiralytics

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

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Google's CEO Sundar Pichai Confirms New Chat Based Search Feature Coming Really Soon

Search Engine Roundtable

Last night I reported on Search Engine Land, based on the earnings report and earnings call, that Google's CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday - so maybe we will hear about it there?

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Google’s New Experience Algorithm Update

Neil Patel

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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20 Tips to Write Catchy Email Subject Lines [+ Examples]

Hubspot Marketing

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

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Google says mobile-first indexing is complete after almost 7 years

Search Engine Land

Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.