Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
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Litmus
SEPTEMBER 16, 2020
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode.
The CMO Survey
JUNE 18, 2020
Covid-19 has accelerated the adoption of digital tools among companies and customers.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Adobe Experience Cloud Blog
OCTOBER 21, 2020
Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses.
Learn Hub | G2
SEPTEMBER 30, 2020
No-code is empowering people without coding skills to build their own applications.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
NOVEMBER 10, 2020
Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.
Search Engine Journal
DECEMBER 18, 2020
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal. Content Marketing SEO
Duct Tape Marketing
DECEMBER 16, 2020
7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing. This blog post is brought to you by GoDaddy Pro. Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Marketing Insider Group
DECEMBER 29, 2020
Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.
Content Marketing Institute
NOVEMBER 23, 2020
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
Litmus
AUGUST 13, 2020
Speed to market is more important than ever in this constantly evolving environment. That’s why the agile methodology has become increasingly popular beyond its roots in software development. Agile marketing is all the rage, and email marketing definitely plays a part.
The CMO Survey
JUNE 16, 2020
Optimism among marketers plummets to levels last witnessed during the Great Recession. Optimism about the economy is 50.9 (out out of 100) compared to just three months ago when it was 62.7. In February 2009, following the Great Recession of 2008, this rating was 47.7.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Adobe Experience Cloud Blog
OCTOBER 16, 2020
Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies.
Learn Hub | G2
JULY 31, 2020
Software is eating the world – and with that comes a lot of data. Marketing
Neil Patel
DECEMBER 26, 2020
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs).
Content Marketing Institute
NOVEMBER 3, 2020
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Search Engine Journal
NOVEMBER 18, 2020
Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.
Duct Tape Marketing
SEPTEMBER 2, 2020
Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing. Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises.
Content Marketing Institute
NOVEMBER 30, 2020
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.
Marketing Insider Group
DECEMBER 28, 2020
What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Content Marketing Institute
OCTOBER 12, 2020
Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing?
Litmus
MARCH 16, 2020
With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily.
The CMO Survey
FEBRUARY 26, 2020
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 1 – Growth Strategies.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2020
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Learn Hub | G2
FEBRUARY 14, 2020
Everyone wishes they had a crystal ball.
Neil Patel
DECEMBER 26, 2020
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative.
Content Marketing Institute
SEPTEMBER 30, 2020
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.
Search Engine Journal
SEPTEMBER 27, 2020
Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level. The post 15 Tips That Will Improve Your Writing Today via @ronlieback appeared first on Search Engine Journal. Content Marketing SEO
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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