Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.
Adobe Experience Cloud Blog
OCTOBER 21, 2020
Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.
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Rock Content
JULY 22, 2020
Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting marketing initiatives on Internet platforms requires technical knowledge and versatility to analyze and optimize the performance of several different advertising campaigns simultaneously.
Neil Patel
DECEMBER 29, 2020
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.
Hootsuite
DECEMBER 10, 2020
Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
NOVEMBER 10, 2020
Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging?
Litmus
SEPTEMBER 16, 2020
Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying it… Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.
Sprout Social
SEPTEMBER 22, 2020
It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit down and really dig into what’s working and what’s not.
Unbounce
JULY 22, 2020
Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways. Content marketers should embrace data to improve the performance of content.
Adobe Experience Cloud Blog
OCTOBER 16, 2020
Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. . 1. They talk like humans, not like businesses.
Duct Tape Marketing
OCTOBER 29, 2020
5 Critical On-Page SEO Factors That Impact Your Ranking written by John Jantsch read more at Duct Tape Marketing. Having high visibility in a search engine’s organic results is critical to your business’ online success. . People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in search as a solution to their problem, that’s a massive missed opportunity for your business.
Neil Patel
DECEMBER 26, 2020
One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Content Marketing Institute
DECEMBER 24, 2020
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.
Hootsuite
DECEMBER 7, 2020
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.
Search Engine Journal
NOVEMBER 18, 2020
Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use. The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.
Hubspot Marketing
OCTOBER 21, 2020
I'll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Adobe Experience Cloud Blog
SEPTEMBER 7, 2020
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization, and no leadership should be looking to make these changes and shift internal processes without looking to how it can be done most effectively and efficiently – that’s a no-brainer.
Adobe Experience Cloud Blog
OCTOBER 27, 2020
Do you want happy customers? . Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . Is it, in fact, even possible to measure happiness?
Adobe Experience Cloud Blog
AUGUST 24, 2020
Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .
Adobe Experience Cloud Blog
JULY 9, 2020
Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Adobe Experience Cloud Blog
AUGUST 6, 2020
When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.
Neil Patel
DECEMBER 26, 2020
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.
Neil Patel
DECEMBER 24, 2020
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.
Neil Patel
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Neil Patel
DECEMBER 24, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators.
Neil Patel
DECEMBER 18, 2020
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Neil Patel
DECEMBER 18, 2020
The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.
Neil Patel
DECEMBER 30, 2020
Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
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