Sat.May 06, 2023 - Fri.May 12, 2023

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How Marketing Leaders are Navigating Recession [New Data]

Hubspot Marketing

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

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How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Hubspot Marketing

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads. Among social platforms, Facebook is the best site for B2B lead generation. Lead generation is a big subject, so we’ve got a whole blog post to walk you through the details.

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XR + AI: 5 tools driving today’s content revolution

Martech

Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. Exclusible : Using generative AI to speed up the development of XR projects Exclusible positions themselves as your “Web3 one-stop shop,” offering services such as: Building immersive spaces.

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