Welcome Software

JUNE 23, 2025

Audience: Gen Z. Include audience tone and style Whether your target audience is a room full of academics or a gaggle of Gen Z influencers, you've got to tailor your AI prompts accordingly to get the best, most relevant content. Transformation : What format do you want this turned into? What your AI doesn't know.

Gen Z 40

Gen Z Transform Marketing Marketers 40

Sprout Social

JUNE 26, 2025

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social.

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Creators are transforming major tournaments into cultural events. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational.

Gen Z 52

Gen Z Branding Fashion Food 52

SocialPilot

JUNE 26, 2025

Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40