Sprout Social

NOVEMBER 25, 2024

At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. Who should you partner with?

Influencer Marketing 104

Influencer Marketing Marketing Marketers User-Generated 104

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Analytics 121

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Niche influencers often bring better results than celebrities.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Martech

FEBRUARY 12, 2025

Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. But how did we get here? Processing.

Influencer Marketing 119

Influencer Marketing Law Marketing Marketers 119

Hubspot Marketing

FEBRUARY 10, 2025

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Social Media Examiner

MARCH 13, 2025

In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.

Influencer Marketing 97

Influencer Marketing Marketing Marketers Social Media Marketing 97

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 82

Influencer Marketing Transform Marketing Marketers 82

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 140

Influencer Marketing User-Generated Marketing Marketers 140

Trade Press Services Newsletter

OCTOBER 3, 2024

But, as this generation begins to climb the corporate ladder and contribute to high-stakes business decisions, it’s crucial for B2B marketers to refine their strategies to effectively connect with this tech-savvy group.

Gen Z 282

Gen Z Millennials B2C Communications 282

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketing Marketers 144

Zumvu

JUNE 5, 2024

Influencer marketing is all about tapping into an existing engaged audience via influencers. It has become an essential part of many social media strategies.

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Social Media Examiner

APRIL 4, 2024

In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important?

Influencer Marketing 140

Influencer Marketing Marketing Marketers Branding 140

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Influencer Marketing 127

Influencer Marketing Marketing Marketers Branding 127

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 136

Influencer Marketing Affiliate Marketing eCommerce User-Generated 136

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today. Businesses are the most trusted entity today.

Price 135

Price Influencer Marketing Branding Marketing 135

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 135

Influencer Marketing Transform Marketing Marketers 135

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

Influencer Marketing 109

Influencer Marketing Fashion User-Generated Analytics 109

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

illumin

MARCH 10, 2025

Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin). Enable your team to refine campaigns for maximum impact while ensuring ethical marketing practices.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Sprout Social

JANUARY 15, 2025

Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels. As US influencers migrate from TikTok, the success theyve found on the app will echo across new platforms, creating new opportunities for brands.

Branding 127

Branding Law Influencer Marketing Communications 127

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. Whether you’re a social media creator or running a streaming service , streaming platform influencer collaborations can significantly boost your reach and engagement. So, why should you invest in influencer marketing? Let’s break it down.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertisers 111

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place. It’s also worth noting that 85% said they were using generative AI, with 76% being satisfied or very satisfied with the results.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

APRIL 9, 2025

Dig deeper: How influencer marketing became an essential marketing channel The growing shift to influencer marketing: Scalability and authenticity Influencer marketing has shifted the endorsement landscape from exclusive deals with global celebrities to partnerships with creators who have loyal followings on YouTube, TikTok, Instagram and beyond.

Fashion 95

Fashion Influencer Marketing PR Entertainment 95