Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Analytics 111

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

Influencer Marketing 103

Influencer Marketing PR Social Media Marketing Marketing 103

Hubspot Marketing

MAY 8, 2023

The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Its influencer index is especially helpful for creators.

Influencer Marketing 135

Influencer Marketing Marketing Marketers CRM 135

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 132

Influencer Marketing Branding B2C Marketing 132

Social Media Examiner

APRIL 4, 2024

In this article, we’ll explore how to create a no-cost B2B influencer marketing program. Why Is Influencer Marketing Important?

Influencer Marketing 119

Influencer Marketing Marketing Marketers Branding 119

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 136

Influencer Marketing Entertainment Marketing Marketers 136

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 125

Influencer Marketing Transform Marketing Marketers 125

Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 103

Influencer Marketing Branding Health Logistics 103

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 108

Influencer Marketing Gen Z Fashion Food 108

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Influencer Marketing 118

Influencer Marketing Marketing Marketers Branding 118

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 115

Influencer Marketing Branding Gen Z Marketing 115

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 101

Influencer Marketing Marketing Marketers Promotion 101

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing 89

Influencer Marketing Branding Affiliate Marketing Fashion 89

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Marketing Marketers 83

Content Marketing Institute

JUNE 12, 2024

Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today. Businesses are the most trusted entity today.

Price 124

Price Influencer Marketing Branding Marketing 124

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 123

Influencer Marketing Affiliate Marketing eCommerce User-Generated 123

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 119

Influencer Marketing Customer Journey Health Marketing 119

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 119

Influencer Marketing User-Generated Key Performance Indicator Analytics 119

Aspiration Marketing

SEPTEMBER 19, 2024

Consumers today want natural, authentic experiences, and influencers are leading the charge. Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want?

Influencer Marketing 187

Influencer Marketing Marketing Marketers Branding 187

Sprout Social

NOVEMBER 25, 2024

At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. Who should you partner with?

Influencer Marketing 82

Influencer Marketing Marketing Marketers User-Generated 82

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 117

Influencer Marketing Branding User-Generated Marketing 117

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 77

Influencer Marketing Affiliate Marketing Branding Gen Z 77

Hubspot Marketing

SEPTEMBER 26, 2024

De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. In fact, when I asked how he'd spend a hypothetical $1k, de Feu tells me he'd put a hefty 40% into influencers. And he's okay with it. He's also the manager of paid ads at Zapier.

Influencer Marketing 114

Influencer Marketing Fashion Advertising Advertisers 114

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 79

Influencer Marketing Marketing Marketers User-Generated 79

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading →

Influencer Marketing 138

Influencer Marketing Analytics Marketing Marketers 138

Jeff Bullas

FEBRUARY 1, 2023

Influencer Marketing The final way to buy YouTube subscribers is to collaborate with influencers on a paid campaign. Influencer marketing is all the buzz at the moment and influential users with highly engaged followings are all over social media. Try Outbrain Now #4. It’s risky but can pay off big time.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertisers 306

Trade Press Services Newsletter

OCTOBER 3, 2024

But, as this generation begins to climb the corporate ladder and contribute to high-stakes business decisions, it’s crucial for B2B marketers to refine their strategies to effectively connect with this tech-savvy group.

Gen Z 300

Gen Z Millennials B2C Communications 300

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The place of Influencer marketing on Instagram Instagram has also become a key player in the world of influencer marketing. So is going after free Instagram followers worth it?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

JANUARY 22, 2023

Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing. The thing about influencer marketing is that it involves many more factors than direct advertising, so we’re not saying that it’s necessarily simpler or more straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 23, 2023

Guest author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 108

Influencer Marketing Price Affiliate Marketing Millennials 108

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 110

Influencer Marketing Health Transform Marketing 110

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 123

Analytics Influencer Marketing Health eCommerce 123

Jeff Bullas

FEBRUARY 21, 2023

Influencer marketing Influencer marketing is another great way for promoting your blog content. Find influencers in your niche with a large following and see if they’ll share your content with their fans. There are several ways that influencer marketing can help promote your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Sprout Social

JANUARY 15, 2025

Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels. As US influencers migrate from TikTok, the success theyve found on the app will echo across new platforms, creating new opportunities for brands.

Branding 118

Branding Law Influencer Marketing Communications 118

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 118

Branding Influencer Marketing User-Generated Key Performance Indicator 118