Remove 2011 Remove Inbound Marketing Remove Key Performance Indicator
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Inbound marketing. Inbound marketing is a strategy that involves creating valuable content and resources that attract potential clients to your business. Learn more : Influencer Marketing: How to Work With Social Media Influencers. Key performance indicator (KPI). Instant message.

article thumbnail

How to Build a Content Strategy for Small Businesses

Scoop.it!

The fancy term here is KPIs, i.e., Key Performance Indicators. Some marketers still prefer the time-honored spreadsheet, especially for metrics like revenue, subscriptions, or referrals. HubSpot is a prime example of a market leader that built its brand through content strategy.