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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers anticipate that more customers will emphasize trusting relationships (40.2% 7 – Firm Performance. customer lifetime value) to measure marketing performance. #8

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CMO Spotlight | Karima McDaniel - 4U By Tia

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable. WATCH THE FULL INTERVIEW TO THE RIGHT.

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CMO Spotlight | Pete Boland - Kelly

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else. Subscribe for the latest CMO Spotlight posts!

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.