Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond? The Holidays Highlight the Following Challenges for Marketers: 1. Increased Competition: The holiday season floods consumers with ads, making it hard for brands to break through the noise and differentiate effectively.

Transform 59

Transform Branding Shipping Customer loyalty 59

Martech

OCTOBER 14, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Key Performance Indicator 115

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 115

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. This article delves into these changes, showcasing the key trends and innovations you need to watch. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Marketing Insider Group

OCTOBER 15, 2024

Digital campaigns have taken off in the world of nonprofit fundraising, and it’s not hard to see why. According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% faster than the average nonprofit. In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.

User-Generated 63

User-Generated CRM Analytics Digital Marketing 63

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Aspiration Marketing

OCTOBER 16, 2024

In a world saturated with marketing messages, content marketing cuts through the noise. It doesn't just tell people what to buy; it shows them why. But content marketing isn't just a recent phenomenon. It has a fascinating history, evolving alongside communication technologies for centuries. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.

Content Marketing 258

Content Marketing Marketing Marketers Communications 258

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

OCTOBER 17, 2024

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.

Law 66

Law Communications Marketing Marketers 66

SocialPilot

OCTOBER 14, 2024

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website.

Management 104

Management Food Place Customer 104

Buffer Marketing

OCTOBER 17, 2024

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Small business owners often ask, “ What can I leverage?

Whitepaper 118

Whitepaper Thought Leadership Marketing Marketers 118

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

Analytics 115

Analytics Price Management PR 115

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.

Global Marketing 123

Global Marketing Analytics Digital Marketing Advertising 123

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps customers coming back.

Health 96

Health Customer Journey User-Generated Marketing 96

Marketing Insider Group

OCTOBER 16, 2024

Consumer behavior has changed radically over the past 20 years. Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.

Marketing Strategy 68

Marketing Strategy CRM Analytics Fashion 68

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.

Copywriting 135

Copywriting Entertainment Marketing Marketers 135

Animalz blog

OCTOBER 17, 2024

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. The company’s success has in significant part been built on the back of its massive search presence.

SEO 67

SEO User-Generated Price Product 67

Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Aspiration Marketing

OCTOBER 17, 2024

Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.

Branding 258

Branding Content Marketing Marketing Marketers 258

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a

Retail 123

Retail CMO Customer Journey Shoppers 123

Social Media Examiner

OCTOBER 15, 2024

Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you'll discover the steps to becoming highly proficient in AI. Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

Marketing Plan 140

Marketing Plan Marketing Marketers 140

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Spiralytics

OCTOBER 14, 2024

The Philippines is home to over 86.75 social media users. Social media in the Philippines has taken hold of roughly 73.4% of the Filipino population. This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022.

User-Generated 52

User-Generated Fashion Food Entertainment 52

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which

eCommerce 129

eCommerce Retail Market Segmentation Price 129

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I have been since the early days of search. I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment.

SEO 114

SEO Thought Leadership Promotion CMO 114

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.

Law 113

Law Email Marketing Promotion User-Generated 113

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll freak out, won’t they?

Customer 127

Customer Real Estate Law Advertisers 127

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the

SEO 110

SEO Search Marketers CMO Marketers 110