Search Engine Journal

JUNE 9, 2019

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now

Email Marketing 262

Email Marketing Marketing Marketers 262

Learn Hub | G2

JULY 16, 2019

Wouldn’t it be nice to look into a crystal ball and discover how marketing will look in the future? Guest Post Marketing

Branding 145

Branding Marketing Marketers 145

Content Marketing Institute

NOVEMBER 25, 2019

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

Content Marketing 132

Content Marketing Branding Customer Marketing 132

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7%

CMO 130

CMO New Technology B2C Analytics 130

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

Branding

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy 174

Marketing Strategy Transform Fashion Thought Leadership 174

Litmus

NOVEMBER 20, 2019

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 111

Email Marketing Customer Communications Marketing 111

Hubspot Marketing

JUNE 18, 2019

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.

SEO 145

SEO Marketing Marketers Price 145

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.

Direct Mail 145

Direct Mail eBook Promotion eCommerce 145

Adams & Knight Marketing

OCTOBER 8, 2019

It's an alphabet soup of marketing analytics out there. Which ones should you pick to track the performance of your campaigns? CEO, Jill Adams gives sound guidance for marketers—and clears up confusion—in the Hartford Business Journal. Read the article here

Analytics 130

Analytics Marketing Marketers 130

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here.

Manufacturing 129

Manufacturing Finance Marketing Mix Energy 129

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Branding

Duct Tape Marketing

NOVEMBER 26, 2019

How to Attract and Hire the Best Talent written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sabrina Starling. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling.

Marketing 83

Marketing Marketers Place Marketing Strategy 83

Learn Hub | G2

JULY 31, 2019

I started at G2’s (then G2 Crowd’s) Chicago office in October of 2016. Management

Management 142

Management 142

Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year.

Content Marketing 131

Content Marketing Marketing Marketers 131

Learn Hub | G2

AUGUST 23, 2019

Talking to your audience is important. Marketing

Conversational Marketing 138

Conversational Marketing Marketing Marketers 138

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Branding

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy.

Branding 157

Branding Millennials Customer Acquisition Thought Leadership 157

Litmus

APRIL 11, 2019

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. Web fonts allow web designers to be more creative with their typography , enabling them to choose non-standard fonts in their designs.

Place 108

Place Email Marketing Analytics Branding 108

Neil Patel

DECEMBER 10, 2019

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do?

SEO 145

SEO Copywriting Price Product 145

Hubspot Marketing

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. That’s never been truer than it is today. With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill.

Finance 145

Finance Marketing Marketers eCommerce 145

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

Marketing

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count.

Real Estate 131

Real Estate Copywriting Price Shipping 131

Adams & Knight Marketing

MAY 28, 2019

Adams & Knight, a Connecticut-based integrated marketing agency, was recently awarded three Telly Awards for its video marketing work for financial services and healthcare clients. The Telly Awards recognize excellence in video and television across all screens.

Food 130

Food CMO Marketing Marketers 130

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Copywriting 129

Copywriting Marketing Marketers Whitepaper 129

Learn Hub | G2

JULY 9, 2019

Have you ever seen the show Cake Boss on TLC? Marketing

Advertising 137

Advertising Advertisers Marketing Marketers 137

Advertisement

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Communications

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches.

Content Marketing 124

Content Marketing Branding Marketing Marketers 124

Learn Hub | G2

AUGUST 14, 2019

The importance of collaboration when it comes to company productivity is no secret. Guest Post Management

Product 136

Product Management 136

Adobe Experience Cloud Blog

NOVEMBER 25, 2019

The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete.

Customer Journey 136

Customer Journey Transform Thought Leadership Place 136

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Marketing

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors & gradients: Standing out. The use of bold color in design is an ongoing trend that has steadily grown in popularity in recent years. However, in 2019 there are a few new twists.

Email Marketing 107

Email Marketing Digital Marketing Place Branding 107

Neil Patel

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes?

eCommerce 145

eCommerce Manufacturing Millennials Shipping 145

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email.

Email Marketing 144

Email Marketing Millennials B2C Communications 144

Learn Hub | G2

AUGUST 16, 2019

Your supporters are online – learn how to connect with them on social media. Management

Management 135

Management Marketing Marketers 135

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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.