Search Engine Journal

JUNE 9, 2019

Struggling to get good returns from your email marketing campaigns? Learn 11 powerful email marketing tips that you need to know right now.

Email Marketing 263

Email Marketing Marketing Marketers 263

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Neil Patel

DECEMBER 17, 2019

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

SEO 145

SEO Place Customer Content Marketing 145

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

Advertising 145

Advertising Advertisers Marketing Marketers 145

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.

SEO 145

SEO Finance Transform Promotion 145

Content Marketing Institute

NOVEMBER 25, 2019

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Marketing Marketers Customer 139

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent , which is an astounding 3,800% ROI, making it one of the most effective options available.

Email Marketing 118

Email Marketing Millennials B2C Marketing 118

Litmus

NOVEMBER 20, 2019

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

Email Marketing 111

Email Marketing Marketers Marketing Customer 111

Sprout Social

AUGUST 15, 2019

We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted blue check mark. As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons.

Influencer Marketing 111

Influencer Marketing Market Trends Branding Promotion 111

Traackr

DECEMBER 17, 2019

From scamstagrammers to photoshop-fails, we're breaking down the most jaw-dropping, disgraceful and just plain confusing influencer moments of the year.

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108

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Neil Patel

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

eCommerce 145

eCommerce Gen Z Manufacturing User-Generated 145

Hootsuite

DECEMBER 10, 2019

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.

Customer 145

Customer Retail Management Product 145

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

Real Estate 145

Real Estate Price Advertisers Advertising 145

Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute.

Content Marketing 137

Content Marketing Marketing Marketers 137

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup.

Marketing Strategy 122

Marketing Strategy Content Marketing Marketing Marketers 122

Hubspot Marketing

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 117

SEO Whitepaper Analytics Content Marketing 117

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Duct Tape Marketing

NOVEMBER 26, 2019

How to Attract and Hire the Best Talent written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sabrina Starling. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series. Dr. Starling became a psychologist to better understand people, and she now uses those skills to help entrepreneurs and small business owners grow their business in a hea

Place 91

Place Marketing Strategy Customer Marketing 91

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

Management 112

Management Analytics Promotion Branding 112

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 billion broadcasts have been sent from the platform. Not only that but more than 2 billion people have watched a Facebook Live video. That’s more than a quarter of the entire population of the world. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement.

Health 145

Health Social Media Marketing Product Branding 145

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 143

Marketing Marketers Global Marketing SEO 143

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Adobe Experience Cloud Blog

NOVEMBER 25, 2019

The extra mile is often a differentiator between great and phenomenal work. Striving for excellence and being thoughtful about the customer journey is great, but nowadays it has become a necessity in order to compete. What makes one’s work phenomenal is reimagining customer experiences by combining the best technology with game-changing ideas and flawless execution.

Transform 136

Transform Customer Journey Thought Leadership Customer 136

Adobe Experience Cloud Blog

JULY 15, 2019

When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum.

Branding 134

Branding Thought Leadership Communications SEO 134

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

Thought Leadership 134

Thought Leadership Communications Marketing Strategy Branding 134

Adobe Experience Cloud Blog

JULY 8, 2019

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis.

Thought Leadership 134

Thought Leadership Marketing Marketers Customer 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Adobe Experience Cloud Blog

OCTOBER 4, 2019

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.

Non-Profit 133

Non-Profit Thought Leadership Marketing Marketers 133

Adobe Experience Cloud Blog

JUNE 28, 2019

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance.

Customer 134

Customer User-Generated Thought Leadership New Technology 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams is underdeveloped. In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or persona within an organization which you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide r

Thought Leadership 134

Thought Leadership Marketing Marketers eBook 134

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.