SmartBrief - Marketing

JUNE 3, 2024

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

SEO 109

SEO Transform User-Generated Search Marketers 109

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Transform 296

Transform Thought Leadership Manufacturing Communications 296

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 115

Email Marketing Inbound Marketing Shoppers Marketing 115

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 134

Law Advertisers Advertising Price 134

Buffer Marketing

JUNE 19, 2024

Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.

Place 99

Place Branding Management Social Media Marketing 99

Content Marketing Institute

JUNE 12, 2024

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Price 117

Price Influencer Marketing Branding Marketing 117

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

Transform 121

Transform Marketing Marketers Customer Journey 121

Hubspot Marketing

JUNE 17, 2024

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday workflows and conversations.

Product 108

Product User-Generated Price Law 108

Aspiration Marketing

JUNE 27, 2024

Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.

Content Marketing 231

Content Marketing Marketing Marketers 231

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Search Engine Land

JUNE 3, 2024

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

SEO 145

SEO Product 145

Businesses Grow

JUNE 2, 2024

When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality that could become our little employee, co-worker, and friend. It also signals the next technological revolution: AI agents that will be integrated into every aspect of our lives.

Health 123

Health User-Generated Law Entertainment 123

Orbit Media Studios

JUNE 5, 2024

By Andy Crestodina There are so many ways to generate a B2B lead. From cold outreach and warm introductions, paid search and organic social, anything might work. But before you get overwhelmed with options, keep this in mind: There may be visitors on your site right now, as you read this sentence. Your next potential lead is actually on your homepage, at this very moment, scanning through text, looking for an answer …then giving up and hitting the back button.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Martech

JUNE 4, 2024

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Marketing 134

Marketing Marketers Analytics Branding 134

Advertisement

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 118

Education Transform Copywriting Communications 118

Content Marketing Institute

JUNE 6, 2024

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

118

118

Search Engine Land

JUNE 6, 2024

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

Branding 144

Branding Marketing Marketers SEO 144

Social Media Examiner

JUNE 11, 2024

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.

Product 116

Product 116

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 116

SEO User-Generated Digital Marketing Promotion 116

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Branding 123

Branding Key Performance Indicator Marketing Marketers 123

Sprout Social

JUNE 3, 2024

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

Entertainment 114

Entertainment Food Education Branding 114

Content Marketing Institute

JUNE 14, 2024

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Product 115

Product Marketing Marketers 115

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Search Engine Land

JUNE 20, 2024

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

SEO 142

SEO 142

Practical eCommerce - Marketing

JUNE 21, 2024

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.

eCommerce 111

eCommerce 111

Social Media Examiner

JUNE 18, 2024

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.

Product 111

Product 111

Martech

JUNE 21, 2024

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

CRM 127

CRM Thought Leadership Customer Acquisition Marketing 127

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Chief Martec

JUNE 16, 2024

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

CRM 110

CRM User-Generated Product Customer 110

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 111

Thought Leadership Marketing Marketers Branding 111

Search Engine Land

JUNE 14, 2024

Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day pay

Advertisers 130

Advertisers Advertising Management Customer 130

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.

Email Marketing 110

Email Marketing Marketing Marketers Retail 110

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail