June, 2024

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

Transform 296
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Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences

Hubspot Marketing

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Law 137
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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The Essential Guide to Content Curation

Buffer Marketing

Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.

Place 101
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Is Netflix joining the AdTech market?

illumin

On 15 May 2024, during Netflix’s second Upfront presentation to the advertising industry, the company announced it would be dipping its toes into the AdTech market with its very own in-house advertising technology. Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025.

Marketers 103

More Trending

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What Pega GenAI tools might mean for marketers

Martech

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.

Transform 126
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These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday workflows and conversations.

Product 138
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CTA Best Practices: Turning Website Visitors into Leads

Aspiration Marketing

Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.

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Google unleashes June 2024 spam update

Search Engine Land

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

SEO 145
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Are we creating AI, or are AI Agents creating us?

Businesses Grow

When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality that could become our little employee, co-worker, and friend. It also signals the next technological revolution: AI agents that will be integrated into every aspect of our lives.

Health 122
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Stay-at-home Moms Drive Totally Dazzled

Practical eCommerce - Marketing

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. The post Stay-at-home Moms Drive Totally Dazzled appeared first on Practical Ecommerce.

eCommerce 111
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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Marketers 137
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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 112
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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What are Customer Retention and Churn Rates and How Do I Improve Them?

Aspiration Marketing

Have you ever gotten that sinking feeling when a customer cancels their service? It happens to the best of us. But what if you could turn those cancellations around or better yet, avoid them? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in.

Customer 247
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Google June 2024 spam update done rolling out

Search Engine Land

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.

SEO 137
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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

Chief Martec

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

CRM 110
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AI Workflows: How to Get Started

Social Media Examiner

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.

Product 111
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to measure the impact of brand marketing

Martech

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Branding 129
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How TSA Pulls Off Funny Social Content About Serious Business

Content Marketing Institute

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

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Upgrading Your Website? Here's How to Generate Leads

Aspiration Marketing

Did you know that the vast majority of website visitors abandons your site after just one visit? When your lead generation isn't working, this isn't just a lost opportunity to connect; it's a potential customer walking right out the door! The solution? A website upgrade designed to capture those visitors and start generating leads. Imagine a website that informs and actively converts – that's the power of a lead-focused revamp.

Customer 257
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Microsoft AI CEO: Web content is ‘freeware’

Search Engine Land

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte

SEO 136
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The best Pride ads of 2024

illumin

Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.

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Repurposing Video Content Into Multiple Mediums With AI Tools

Social Media Examiner

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […] The post Repurposing Video Content Into Multiple Mediums With AI Tools appeared first on Social Media Examiner.

Product 105
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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

CRM 132
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Is It OK for Platforms to Train Their AI With Your Content?

Content Marketing Institute

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Product 108
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is 2024 the year of Reddit for Google SEO?

SmartBrief - Marketing

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 107
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Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Search Engine Land

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

Branding 145
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Why I Started Charging More for After-Hours Work — and How It's Improved My Business

Buffer Marketing

Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked. Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work.

PR 106
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.