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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances. Differentiate free and gated content.

Thought Leadership 89
Thought Leadership Whitepaper eBook User-Generated 89
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. According to the State of Inbound report, marketers are focusing more on videos. Statista states, “93% of Millennials have compared online deals using a mobile device.”

Digital Marketing 104
Digital Marketing Marketing Strategy B2C Marketing 104
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