Businesses Grow
MAY 20, 2024
Yes, there is a most important word in marketing! It’s not “niche” or “differentiation,” or even “conversion.” But before I reveal this important word, will you allow me to tell you a little story that illustrates my point? You will? Of course you will. You really have no choice do you? The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market.
Search Engine Land
MAY 22, 2024
SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report. Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great Reshuffle ), when job listings were abundant and hiring was a huge challenge for companies.
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Aspiration Marketing
MAY 22, 2024
Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? You're not alone. Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience. We'll help you break down these marketing strategies to determine the best fit for your business.
Practical eCommerce - Marketing
MAY 22, 2024
Launched in 1895, "The Furrow" was content marketing long before that term existed. The post Lessons from John Deere’s Magazine ‘The Furrow’ appeared first on Practical Ecommerce.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
MAY 22, 2024
Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.
Social Media Examiner
MAY 21, 2024
Is the AI-generated content you’re producing too generic? Wondering how to improve the quality of your AI content? In this article, you’ll discover how to get AI to create better content. Create Better AI-Generated Content: Prompts vs Prompt Engineering If creating content is part of your work, you've likely used prompts to generate content from […] The post How to Get AI to Create Better Content appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 20, 2024
A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer , and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause. When I decided to relaunch my company this year, I knew returning to LinkedIn would be part of my social media marketing strategy.
Quikly
MAY 20, 2024
Which text marketing trends do retail and restaurant brands need to pay attention to today? And how can they leverage those trends to best capture attention and drive sales? We at Quikly hosted a webinar to explore the answers to these questions.
Aspiration Marketing
MAY 23, 2024
Did you know that 61% of marketers already leverage AI in their campaigns? This shoudn’t come as a surprise – AI has become a game-changer, automating tasks and unlocking valuable customer insights. It's revolutionizing marketing, but it's important to remember AI isn't a magic bullet. While powerful, it has limitations. To truly thrive in today's data-driven landscape, we need to understand both the strengths and weaknesses of AI, ensuring it complements – not replaces – human expertise.
Search Engine Land
MAY 24, 2024
Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Martech
MAY 24, 2024
I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.
Content Marketing Institute
MAY 23, 2024
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
Aspiration Marketing
MAY 21, 2024
Imagine a crowded marketplace, all vying for the attention of the same customers. In today's marketing landscape, this is no exaggeration. With 80% of businesses using a multi-channel approach , how do you make sure your voice cuts through the noise?
Search Engine Land
MAY 20, 2024
We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. In a new interview, Pichai discussed concerns about Google hurting websites and businesses, as well as the future of Search, content and the web. ‘These are disruptive moments.’
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Hootsuite
MAY 23, 2024
As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?
Aspiration Marketing
MAY 20, 2024
Industrial automation is absolutely essential for businesses of all shapes and sizes. Automation can be utilized in many ways by companies of all sizes. As the cost to automate has come down over the years, even smaller companies are able to benefit from its use. Industrial automation parts are more affordable than ever these days, and it is likely that you can add automation to your company with ease.
Search Engine Land
MAY 24, 2024
SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!
Social Media Examiner
MAY 23, 2024
Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and […] The post LinkedIn Written Content Strategy: From Ideas to Stories and Beyond appeared first on Social Media Examiner.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
SmartBrief - Marketing
MAY 19, 2024
In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.
Search Engine Land
MAY 22, 2024
Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots: Why special treatment.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
MAY 20, 2024
Wondering how other marketers are using social media? Want to be sure your strategy is headed in the right direction? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. How Are Marketers Using […] The post 2024 Social Media Marketing Industry Report appeared first on Social Media Examiner.
Content Marketing Institute
MAY 21, 2024
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Martech
MAY 22, 2024
In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co
Search Engine Land
MAY 20, 2024
If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
MAY 24, 2024
Content marketing remains one of the most crucial parts of any type of campaign. It's the art of attracting potential customers by creating and sharing valuable, relevant, and consistent content.
Marketing Sherpa
MAY 23, 2024
This blog post was distributed through the MarketingSherpa email newsletter. Although the straightforward use of AI-generated content is not awarded by Google, significant performance benefits can be gained by digital marketers leveraging AI in a responsible and professional manner.
Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.
Search Engine Land
MAY 20, 2024
Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last month. Why we care. Google is rapidly losing the trust of users, SEOs, advertisers , brands and content creators in its relentless AI push – even though AI is clearly not yet able to deliver on its pot
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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