Sat.May 11, 2024 - Fri.May 17, 2024

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6 unpopular SEO opinions you need to consider

Search Engine Land

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates , helpful content , reputation abuse , etc. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO.

SEO 133
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Proving & Improving Your Inbound Marketing Spend

The LeadG2 Blog

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you can bring in audiences more likely to invest in your business, services, and products. To get the most from your inbound marketing strategy, you must measure the performance of your campaigns. Measurement will involve tracking the right key performance indicators (KPIs) and calculating your ROI, which will help you make the necessary adjustments to y

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What Challenges do Agency-side Marketers Face?

Set Up

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Agency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.

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7 tips for using marketing automations to drive leads

Martech

You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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9 proven marketing automation workflows (examples & templates)

Use Insider

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52
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The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested

Buffer Marketing

After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform.  Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.

Price 111

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.

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Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

Hubspot Marketing

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Use AI. But not too much AI … and in the right ways." "Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels." "Speed and relevancy are top priorities.

B2C 103
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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

Content Marketing Institute

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

PR 111
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Leadership Spotlight on Entrepreneurship: Meet Emmett King

Aspiration Marketing

In this edition of our Leadership Spotlight series, we had a Q&A with Emmett King about his role as an entrepreneur and angel investor.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

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Why advertisers can no longer trust Google

Search Engine Land

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

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How to Optimize Your Videos to Reach More of the Right People

Social Media Examiner

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? In this article, we’ll explore how to optimize your videos to reach the right people. Why Videos Tend to Underperform In today's digital age, video has become an essential tool […] The post How to Optimize Your Videos to Reach More of the Right People appeared first on Social Media Examiner.

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The Buyer's Journey: Best Content for the Decision Stage

Aspiration Marketing

Welcome to the final stage of the buyer's journey: the decision stage. Potential customers have compared features, weighed options, and now they're staring down the final hurdle: choosing YOU. This is the decision stage of the buyer's journey, a make-or-break moment where the right content can seal the deal.

Customer 253
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Time To Evolve Your Social Media Strategy for 2024

Content Marketing Institute

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?

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Why Every CMO Needs to Know Their Search TAM

Hubspot Marketing

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we're still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ).

CMO 124
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How to Get More Clients From Referrals and Self-Promotion

Social Media Examiner

Wondering how to attract more clients? Looking for an innovative marketing model? In this article, you’ll discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion. Boosting Referrals and Self-Promotion for Marketing Agencies In today’s highly competitive marketing industry, agencies and entrepreneurs face the ongoing challenge of attracting new clients and […] The post How to Get More Clients From Referrals and Self-Promotion appeared first o

Promotion 133
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Re-engage Inactive Subscribers: Proven Strategies

Aspiration Marketing

Did you know that email marketing is one of the most effective marketing channels available today? But this impressive return on investment hinges on one crucial factor: a healthy subscriber list. Many businesses struggle with inactive subscribers on their email lists, hurting their overall email marketing efforts. The good news: you can fix this! This blog post will show you proven strategies to bring those inactive subscribers back into the fold and get your email marketing humming again.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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What You Need To Know About Recent ChatGPT and Gemini Features

Content Marketing Institute

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.

Marketing 125
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24 customer experience misconceptions debunked

Martech

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.

Customer 121
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Adopting AI for Business: Where to Begin

Social Media Examiner

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit […] The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.

Marketing 131
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Google AI Overviews: More searches, less satisfaction

Search Engine Land

I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative Experience (SGE), isn’t solving a problem it was supposedly invent

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Promote Your Content as a Creator

Hubspot Marketing

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but it doesn't matter unless people actually see it.

Promotion 118
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3 reasons why digital video and CTV are booming in 2024

Martech

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them.

Retail 119
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How to Recognize and Block Fake Instagram Accounts

Buffer Marketing

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. However, with that increase in users has come an equal rise in fake accounts. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% of the platform's total user base​ With about 1 billion active users, that means roughly 1 in 10 Instagram accounts are fake.

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New Google Search AI features to help you plan, research and learn

Search Engine Land

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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My commencement address: Enthusiasm in the darkness

Businesses Grow

Harbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two years, when I taught online classes for them, I also learned that it is home to some of the hungriest, most ambitious, and brightest students anywhere. I was delighted and honored to be invited to provide a short commencement speech for the students at their Bangkok campus.

Energy 113
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Cutting through the hype: Generative AI adoption in B2B

Martech

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?

Transform 118
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6 Ways to Remove the TikTok Watermark

Buffer Marketing

When you film a great video for TikTok, you might naturally want to cross-post it to other platforms – maybe YouTube Shorts or Instagram Reels. After all, why film all-new content when you already have something you’ve proven works?  However, as is the case with most competing sites, the algorithms of other top social media platforms don’t like content from other sites.

Place 113
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The Best Email Marketing Tells a Story

Practical eCommerce - Marketing

Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.