CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Step into those shoes again and ask, “How close am I to purchasing?”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

DECEMBER 4, 2018

All customers who purchased a given service in the past year can be sent a free copy of your latest white paper on a related topic. All leads that came from attending an event you hosted last month can receive an invitation to your next event, complete with an early bird registration discount.

CRM 65

CRM Whitepaper Management Price 65

Adobe Experience Cloud Blog

MAY 19, 2010

On the converse, marketing assets like whitepapers or webinars can be leveraged as blog posts. B2B marketers aren’t always tasked with creating completely original content for blog posts. Interesting pieces of information from blog posts can be used to create social media messages for sites like Twitter.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Content Marketing Institute

JANUARY 14, 2019

Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Lead magnets and e-books.

Whitepaper 106

Whitepaper B2C Marketing Marketers 106

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. (Optinmonster). In terms of conversational marketing, about 82% of consumers anticipate an online live chat response within 5 minutes. Optinmonster). Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Sprout Social

APRIL 25, 2022

There are tons of creative B2B marketers that you can turn to for inspiration as you build your strategy. Conversational marketing platform Drift produces five different podcasts that cover everything from the art of business conversations to operational excellence. Case studies make for excellent testimonial graphics.

Whitepaper 121

Whitepaper B2C User-Generated Marketing 121