Your Enterprise’s (Almost) Unfair Competitive Advantage
Adobe Experience Cloud Blog
APRIL 17, 2014
Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. Have a clear 30-, 60-, and 90-day plan.
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