Remove Customer Journey Remove Education Remove Marketing Mix Remove Whitepaper
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Litmus Live 2022: Highlights and Insights from Day 1

Litmus

Day one just got under way, kicking off two days of action-packed education and inspiration. Lisa Wester (Senior Email & Marketing Automation Manager, Emerson ) shared why it’s vital to put the customer first and what that looks like for marketing orgs—including examples of how her team evolved from product- to customer-centric.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. Whitepapers. Educate your audience. “We

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions. Budget Allocate your resources wisely.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Customize your images for added relevance and branding.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Customize your images for added relevance and branding.