Search Engine Land

MAY 21, 2024

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 107

Transform Branding Telemarketing Direct Mail 107

Martech

MAY 21, 2024

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 100

Transform Branding Telemarketing Direct Mail 100

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Telemarketing was replaced by SMS marketing. The phone book was replaced by online search.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Direct mail campaigns.

Direct Marketing 108

Direct Marketing Transform Direct Mail Telemarketing 108