Zumvu

APRIL 28, 2024

Email marketing remains a cornerstone of digital marketing strategies for businesses across the globe

Email Marketing 52

Email Marketing Digital Marketing Marketing Marketers 52

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience. You can also put a significant amount of money into social media marketing or rely on completely cost-free marketing strategies.

Social Media Marketing 86

Social Media Marketing Marketing Marketers SEO 86

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.

CMO 87

CMO Management Marketing Marketers 87

Zumvu

MAY 3, 2024

Email is more than just an informative message; it is a sales tool that helps the brand reach its potential customers.

Email Marketing 52

Email Marketing Marketing Marketers Branding 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 1, 2024

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming.

Management 109

Management Promotion Thought Leadership Education 109

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Aspiration Marketing

MAY 1, 2024

Picture this: a high-stakes sales call. Your prospect bombards you with questions, and your generic brochure feels woefully inadequate. This scenario plays out all too often, highlighting the critical need for powerful sales collateral. Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooth

Marketing 197

Marketing Marketers Customer Content Marketing 197

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 115

Email Marketing Marketing Marketers Marketing Strategy 115

Set Up

APRIL 30, 2024

According to the 2023 Set up Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. This has been the case for the last five years of the Marketing Relationship Survey. When forming partnerships of any kind, trust is a huge component. Clients are asking friends and colleagues for recommendations, or even hiring members from old Agency partnerships (that’s why it’s best to never burn a bridge in the network

Marketing 59

Marketing Marketers Energy Food 59

Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Millennials 296

Millennials Communications Management Marketing 296

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Aspiration Marketing

APRIL 30, 2024

Imagine crafting a website so stunning it deserves a standing ovation. only the audience gives you crickets. Website engagement can feel like a mystery: you pour your effort in, but is anyone truly connecting with your content?

SEO 201

SEO 201

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what? , Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “affiliate-focused SEO content” from big media brands, what they’ve learned and w

SEO 132

SEO Branding Product Customer 132

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

CRM 116

CRM Finance User-Generated Traditional Marketing 116

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

102

102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Aspiration Marketing

APRIL 29, 2024

Our Leadership Spotlight on Technology meets with Tongayi Choto, the Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace.

Marketing 223

Marketing Marketers Marketing Strategy 223

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

Search Marketers 124

Search Marketers Marketing Marketers SEO 124

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 117

Branding Customer loyalty CMO Digital Marketing 117

Content Marketing Institute

APRIL 30, 2024

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

Traditional Marketing 102

Traditional Marketing Marketing Marketers Content Marketing 102

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Aspiration Marketing

MAY 1, 2024

Effective applicant tracking is essential in any organization's hiring process. By keeping track of applicants and candidates, you can maintain organization, enhance the candidate experience, and ultimately secure top talent for your team. With many options available in the market, many organizations understand the importance of having an efficient Applicant Tracking System (ATS) but often find themselves unsure of which one to choose.

CRM 130

CRM Marketing Marketers 130

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code.

SEO 120

SEO Search Marketers Branding Marketing 120

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

CMO 102

CMO Fashion Shipping Finance 102

Social Media Examiner

MAY 2, 2024

Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? In this article, you’ll discover how to create systems to help you better manage your ideas. Why Is Idea Management Important? In today's fast-paced, information-driven world, it's easy to feel overwhelmed by the sheer volume […] The post Managing Ideas: A Framework for Unlocking Creativity appeared first on Social Media Examiner.

Management 97

Management Social Media Marketing Marketing Marketers 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 100

Branding Fashion Food COS 100

Search Engine Land

MAY 3, 2024

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care.

eCommerce 117

eCommerce Price Promotion Advertising 117

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

Customer Acquisition 105

Customer Acquisition Advertising Advertisers Customer 105

Social Media Examiner

APRIL 30, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Tools LinkedIn is testing a new “Contribute your expertise” feature within the post composer. When users click on this option, […] The post LinkedIn Updates: Short-Form Video, Premium Company Pages, and More appeared first on Social Media Examiner.

Social Media Marketing 98

Social Media Marketing Marketing Marketers 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

94

94

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

SEO 114

SEO Search Marketers Marketing Marketers 114

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Transform 101

Transform Marketing Marketers Branding 101

Social Media Examiner

MAY 1, 2024

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? In this article, you’ll discover how agile marketing can improve results for your clients. Harnessing the Power of Agile Marketing In the rapidly evolving world of digital marketing, agencies and […] The post How to Improve Client Campaigns With Agile Marketing Strategies appeared first on Social Media Examiner.

Marketing Strategy 95

Marketing Strategy Marketing Marketers Digital Marketing 95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications