Sat.Apr 27, 2024 - Fri.May 03, 2024

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5 Impactful Ways to Develop Your Email Marketing Design Like A Pro

Zumvu

Email marketing remains a cornerstone of digital marketing strategies for businesses across the globe

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Beyond the Basics: Advanced Social Media Marketing Tips for Dynamic Growth

Rock Content

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience. You can also put a significant amount of money into social media marketing or rely on completely cost-free marketing strategies.

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Do CMOs really understand how their teams use martech?

Martech

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.

CMO 91
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The Ultimate Guide to Email Marketing

Zumvu

Email is more than just an informative message; it is a sales tool that helps the brand reach its potential customers.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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15 Best Examples of Professional Goals [+Tips to Achieve Them]

Hubspot Marketing

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming.

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The Innovator’s Guide to Inbound Content Marketing

Rock Content

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

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Should Sales Request Content From Marketing?

Aspiration Marketing

Picture this: a high-stakes sales call. Your prospect bombards you with questions, and your generic brochure feels woefully inadequate. This scenario plays out all too often, highlighting the critical need for powerful sales collateral. Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooth

Marketing 195
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Modern email marketing: Data privacy, bulk email restrictions and more

Martech

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

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How Client-Side Marketers Find Marketing Agencies

Set Up

According to the 2023 Set up Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. This has been the case for the last five years of the Marketing Relationship Survey. When forming partnerships of any kind, trust is a huge component. Clients are asking friends and colleagues for recommendations, or even hiring members from old Agency partnerships (that’s why it’s best to never burn a bridge in the network

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It’s Time to Retire These Corporate Buzzwords and Phrases

Trade Press Services Newsletter

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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What is the Engagement Rate (in GA4), and What is Good?

Aspiration Marketing

Imagine crafting a website so stunning it deserves a standing ovation. only the audience gives you crickets. Website engagement can feel like a mystery: you pour your effort in, but is anyone truly connecting with your content?

SEO 198
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Did Google really lose search market share to Microsoft Bing in April?

Search Engine Land

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

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New ways to identify B2B buying group members

Martech

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

CRM 118
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How To Write Faster With or Without an AI Assist

Content Marketing Institute

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Leadership Spotlight on Technology and Marketing: Meet Tongayi Choto

Aspiration Marketing

Our Leadership Spotlight on Technology meets with Tongayi Choto, the Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace.

Marketing 220
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Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Search Engine Land

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what? , Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “affiliate-focused SEO content” from big media brands, what they’ve learned and w

SEO 137
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3 ways brands can build trust with privacy-concerned consumers

Martech

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 121
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Oops, Google Did It Again — But You Still Need First-Party Data

Content Marketing Institute

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

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How to Use HubSpot for Applicant Tracking - ATS

Aspiration Marketing

Effective applicant tracking is essential in any organization's hiring process. By keeping track of applicants and candidates, you can maintain organization, enhance the candidate experience, and ultimately secure top talent for your team. With many options available in the market, many organizations understand the importance of having an efficient Applicant Tracking System (ATS) but often find themselves unsure of which one to choose.

CRM 130
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7 ways to use the ‘inspect element’ tool for SEO

Search Engine Land

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code with which the site is built. You’ll see the page on the left window and different tabs on the right with all the site’s code.

SEO 137
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Data literacy: The key to correcting the C-suite trust deficit

Martech

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

CMO 112
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CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction

The CMO Survey

The post CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction appeared first on The CMO Survey.

CMO 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content Marketing Institute

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

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3 key observations about the Google March 2024 core update

Search Engine Land

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

SEO 135
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Google launches new AI-powered features for Performance Max campaigns

Martech

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

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A Simple Guide To Content Marketing For Small Businesses

CopyBlogger

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketing Spending Shows Signs of Growth, but AI Adoption is Slow: Report

The CMO Survey

The post Marketing Spending Shows Signs of Growth, but AI Adoption is Slow: Report appeared first on The CMO Survey.

CMO 100
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Google unveils new ways to reach streaming audiences

Search Engine Land

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform.

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The future of marketing is social by Edna Chavira

Martech

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Transform 105
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LinkedIn Updates: Short-Form Video, Premium Company Pages, and More

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Tools LinkedIn is testing a new “Contribute your expertise” feature within the post composer. When users click on this option, […] The post LinkedIn Updates: Short-Form Video, Premium Company Pages, and More appeared first on Social Media Examiner.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.