Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.
This eBook examines how marketers can more efficiently identify and capture online shoppers.
- How has the shoppers' journey changed?
- Who is shopping online, and what do they care about?
- How are marketers adapting the changing consumer behavior?