Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing and improved engagement rates.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Aspiration Marketing

DECEMBER 23, 2024

Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

Transform 290

Transform New Technology Marketers Marketing 290

Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.

Market Trends 247

Market Trends Marketers Marketing Customer Journey 247

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Aspiration Marketing

DECEMBER 12, 2024

While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google's focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. In this blog, we'll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.

Content Marketing 264

Content Marketing Marketers Marketing Digital Marketing 264

Hubspot Marketing

DECEMBER 10, 2024

SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.

SEO 131

SEO Gen Z Finance Transform 131

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Customer Journey 119

Customer Journey Analytics Branding Customer 119

Buffer Marketing

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

User-Generated 116

User-Generated Food Management Price 116

Aspiration Marketing

DECEMBER 26, 2024

Want to rank higher in Google search results? You need to master EEAT! This quality framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is how Google determines if your content is worthy of a top spot. And while all the elements are important, today we're putting the spotlight on "Expertise." Keep reading to discover actionable strategies that will establish you as a true authority in your field.

Content Marketing 290

Content Marketing SEO Marketers Marketing 290

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

MarketingOps

DECEMBER 4, 2024

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. With the cost of new customer acquisition so high, it can take years to pay back the money you spent to acquire that customer.

Customer 147

Customer Customer Acquisition Price Product 147

The Marketing Operations Leader

DECEMBER 17, 2024

In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.

Transform 138

Transform Search Marketers User-Generated SEO 138

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

User-Generated 112

User-Generated Energy SEO Place 112

Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

Customer 264

Customer Marketers Marketing Marketing Strategy 264

Hubspot Marketing

DECEMBER 3, 2024

Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb.

Advertisers 122

Advertisers Advertising CMO Branding 122

MarketingOps

DECEMBER 10, 2024

B2B organizations have perpetuated an antiquated, fundamentally flawed model of sourcing pipelineone that breeds internal dysfunction, erodes productivity, and completely contradicts the core principles of executing an effective account-based strategy. The broken model? Dividing opportunities into marketing vs. sales-sourced pipeline. This article will explore why its time to abandon sales vs. marketing-sourced pipeline attribution.

Inbound Marketing 130

Inbound Marketing CMO Customer Journey Marketing Strategy 130

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 111

CRM Email Marketing Analytics Marketers 111

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.

User-Generated 118

User-Generated Promotion Customer Journey Email Marketing 118

The Marketing Operations Leader

DECEMBER 3, 2024

In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

CRM 130

CRM Marketers Marketing Analytics 130

Aspiration Marketing

DECEMBER 2, 2024

Software as a Service (SaaS) has become one of the fastest-growing industries in the world. Part of its rapid expansion is due to artificial intelligence (AI) and Machine Learning (ML). AI and ML are two similar but distinct forms of technology. This tech uses existing data and automated processing techniques to organize data, optimize digital systems, and make highly accurate predictions about consumer behavior.

Marketers 275

Marketers Marketing 275

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Were talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions.

Transform 106

Transform Marketers Marketing CMO 106

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Social Media Examiner

DECEMBER 26, 2024

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion. Why Marketing Strategy Matters Now More Than Ever Many entrepreneurs and marketers focus heavily on […] The post Marketing Strategy Framework: How to Get More Leads & Sales in 2025 appeared first on Social Media Examin

Marketing Strategy 124

Marketing Strategy Marketers Marketing Social Media Marketing 124

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.

Transform 118

Transform Customer loyalty Marketers Marketing 118

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook. Rather than a typical workbook, we simply put all of the prompts together into one big guide.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Aspiration Marketing

DECEMBER 10, 2024

Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. But what if you could have a one-on-one conversation with your ideal customer? That's the power of account-based marketing (ABM). Instead of casting a wide net, ABM focuses your efforts on high-value accounts, tailoring your message to resonate with their specific needs and challenges.

Marketers 264

Marketers Marketing Customer 264

Hubspot Marketing

DECEMBER 3, 2024

One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.

Customer Journey 124

Customer Journey User-Generated Customer Branding 124

Buffer Marketing

DECEMBER 11, 2024

Video is the ultimate attention-grabbing medium, but what about the sound? The invisible force of audio has a huge impact on how your subscribers perceive you and act based on your content. The background music of your YouTube video can influence viewer emotions, increase attention, and impact purchase intent, according to research from Texas A&M University.

Price 21

Price Fashion Energy Place 21

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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