Unlocking the Power of Martech for the Non-Technical Marketing Leader

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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Join our friends at DemandLab for a live webinar, where Emily Oakes, Strategic Marketing leader from LLR Partners, will share her own journey aligning martech solutions with her business’ unique customer lifecycle and developing reports and dashboards that ensure Marketing gets credit for driving results.

We’ll break down the essentials of martech and show you how to leverage it for maximum impact, without the need for a deep technical background.

You'll learn how to:

Understand the core components of a modern martech stack and how they directly tie into your team’s goals
The most impactful reports to have available to justify marketing spend and make informed marketing decisions
Select the right tools that fit your needs, improve collaboration, and enhance campaign performance.

Webinar Date & Time: May 14th, 2025 @ 3:00 PM EDT

Speakers:

Emily Oakes, Strategic Marketing, LLR Partners

As the brand champion at LLR Partners, Emily Oakes focuses on optimizing firm-wide marketing initiatives and elevating LLR’s brand through content, digital experiences, social media, events and other channels. LLR Partners is a lower middle market private equity firm investing in technology and healthcare businesses. We collaborate with our portfolio companies to define high-impact growth initiatives, turn them into action and help create long-term value. Founded in 1999 and with more than $7 billion raised across seven funds, LLR is a flexible provider of equity capital for growth, recapitalization and buyouts.

Robyn Mia, Client Success Manager, DemandLab

As a Client Success Strategist at DemandLab, Robyn plays a pivotal role in developing and nurturing client relationships, building client trust, leading the timely and successful delivery of client solutions, and driving client value and success.

Marketing Pro Pulse