How to Master Media Relations: Targeting, Tailoring, Timing

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Relevance is the currency of modern media relations—and personalization is how you earn it.

In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time.

You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality. Whether you’re looking to improve your pitch performance or build long-term media connections, this webinar will help you level up your approach!

Key Takeaways:

How to tailor pitches to align with journalist preferences and beats 🎯
Tools and templates to personalize at scale—without sounding generic 📝
Tips for measuring pitch performance and refining your outreach strategy 📊

Don't miss out—register today to save your seat!

August 14th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Brought to you by:

Karen Swim, APR

Karen Swim, APR, is the Founder of Words For Hire, a B2B, Technology, and Healthcare PR and Marketing agency and the President of Solo PR Pro, a membership organization for independents and microagencies. In 2024, she also co-launched Data+PR, a collaborative with BlueRun PR that focuses on storytelling through data.

A well rounded professional, Karen has more than two decades of experience in strategic public relations; marketing; business growth strategies; internal and external communications; social media and sales management. An award-winning sales and marketing professional with a depth of business expertise, clients value Karen’s broad-ranging knowledge, and commitment to helping them reach their goals.

Committed to advancing the profession and elevating the standard, Karen is an active member of PRSA and has served on the PRSA Board of Ethics and Professional Standards, and Voices4Everyone, a PRSA committee that empowers communicators in fighting mis- and disinformation and leading the way for civil discourse.

Marketing Pro Pulse