The Drum

JUNE 16, 2025

The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic. It’s not a new technology that’s applied to the existing ways of doing business,” he tells The Drum during a conversation at the Cannes Lions Festival of Creativity.

New Technology 81

New Technology Communications Advertising Advertisers 81

Martech

JUNE 16, 2025

Brand awareness metrics: As LLMs may change how users discover brands, measuring brand awareness through surveys, social media mentions and search volume for branded terms will provide insights into how well a brand is being recognized in the new search paradigm. Email: See terms.

Customer Journey 65

Customer Journey SEO Promotion Branding 65

Neil Patel

JUNE 16, 2025

For some companies, that means a new logo. For others, it means a new name, a new voice, or even an entirely new product offering. Keep in mind, there is a difference between a brand refresh and a rebrand. It can be partial, such as a new logo, or full, such as a complete overhaul. Why Do Companies Rebrand?

Key Performance Indicator 62

Key Performance Indicator Communications Branding Customer 62

Sprout Social

JUNE 16, 2025

SocialDay is designed for social media marketing professionals, and each year some of the biggest brands in the world are involved with talks, lightning sessions, networking chats and more. DMWF’s event puts a particular focus on marketing technology, with this year’s UK event boasting over 150 speakers across two days.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Advertiser: ZoomInfo

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” To succeed, you must change the way you conceive and build new products as a digital business.

Marketing

Martech

JUNE 16, 2025

It signals a fundamental change in how we define credibility and leadership in an era where personal brands carry more weight than corporate logos. For marketers, this presents both a challenge and an opportunity: how do you build a brand around someone who refuses to be packaged? It’s humanizing, real and valuable to your brand.

Thought Leadership 68

Thought Leadership Transform Law Manufacturing 68

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. 📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

Retail

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

Direct Mail