Sat.May 31, 2025 - Fri.Jun 06, 2025

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Real-world insights from deploying custom GPTs for GTM

Martech

It requires both a strategy to revamp your new buyer journey and building real AI proficiency inside your marketing org — a skillset that’s becoming a career-defining edge in B2B marketing roles. What does AI-powered marketing actually look like in practice? Email: See terms. Here’s what worked — and where there’s room to grow.

Customer 112
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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending.

Gen Z 87
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A Complete Guide to TikTok Marketing Strategy

Power Digital Marketing

With short-form content that stops the scroll and a culture-first algorithm that favors authenticity over legacy brand status, TikTok has evolved from a trendsetting app to a full-fledged growth engine. For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on.

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30 AI Instagram Prompt Ideas to Elevate Your Content

SocialPilot

Creating fresh Instagram content consistently was challenging, especially while managing multiple brands for small businesses and social media clients. In this blog, Ill share 30 proven prompt ideas that help creators, agencies, and brands unlock consistent, high-performing content. How We Curated These Prompt Ideas for Instagram?

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Search Everywhere Optimization Guide (+ Free Checklist)

Backlinko

A brand called Truly Beauty pops up. Is this brand legitimate, or are all these ads in disguise? Side note: I run a men’s apparel brand, but I often research women’s beauty. In this guide, I’ll break down how to optimize your brand for how people actually search today. Imagine you’re looking for after shave oil.

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The Best Social Media Scheduling Tools in 2025 (+ How to Pick the Perfect Fit)

Buffer Marketing

That’s why the smartest creators and marketers rely on social media scheduling tools to batch content, stay visible, and actually log off. Whether you manage multiple social media accounts for clients or your own business or personal brand, a good scheduler turns a scattered to-do list into a predictable social media posting schedule.

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Brewed for Impact: How BLK & Bold Is Leading the Next Wave of Beverage Marketing

Set Up

The rise of purpose-driven brands, founder visibility, AI-powered personalization (with boundaries), and culturally rooted storytelling are reshaping how beverage companies connect with their audiences. BLK & Bold, a coffee brand built on community, culture, and impact, is a leader in this movement.