2012, Outbound Marketing and Whitepaper

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

(For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). How does marketing automation fit in? . Marketing automation enhances inbound marketing in a few key ways: Develop relationships with inbound leads that aren’t to buy.

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Why You Should Include Phone Calls in Your Email Performance Metrics

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), Inbound phone leads are different.

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Marketing Pro Pulse

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Why You Should Include Phone Calls in Your Email Performance Metrics

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