Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
Adobe Experience Cloud Blog
JANUARY 22, 2016
And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering.
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