9 Account-based Marketing Case Studies
CXL
JUNE 2, 2022
Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face. Payscale was already running ABM before tapping RollWorks and DemandWorks to help accelerate their results and get more specific with their market segmentation. Results from Payscale’s ABM efforts.
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