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The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Learn how to adapt to the evolving customerjourney. Nanneke oversees four primary channels at Demandbase: webinars, directmail, advertising and website personalization. Save your seat!
The AIDA model then describes the necessary number of tasks that are required to move a customer from the awareness stage to the very action that leads to a conversion. AIDA stands for A ttention , I nterest , D esire , and A ction describing the customerjourney throughout the sales process. What Does AIDA Stand for?
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