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Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” She believes that content should be strategic, measured, and connect every go-to-market effort. Mallory asks marketers to rethink attribution: “Content is not a channel; it fuels many channels.”

SEO
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Litmus Live Week 2020: Day 3 Highlights

Litmus

You may be an email team of one, but do you work with another marketer who is AWESOME at writing copy? Furthermore, they often consume valuable time and resources on already strapped marketing teams. Finally, all three participants (and a lot of the attendees polled) were optimistic about interactivity’s role in email marketing.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO