Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole 109

Tentpole Management Advertising Advertisers 109

Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

Tentpole 109

Tentpole Advertising Advertisers Digital Marketing 109

Sprout Social

NOVEMBER 19, 2018

Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

Retail 109

Retail Tentpole Shoppers PR 109

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

NOVEMBER 16, 2017

Her team takes a digital-first, video-centric approach to editorial coverage for major tentpole events ranging from national elections, to the Oscars, to breaking news like Hurricane Harvey, the Las Vegas shooting and the recent wildfires in Northern California. Brittany Guarglia is the Digital Managing Editor at ABC13 in Houston, Texas.

Tentpole 40

Tentpole User-Generated Management Place 40

Litmus

SEPTEMBER 17, 2020

Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Those techniques often create friction for users that aren’t used to them or expect more straightforward interactions.

Tentpole 67

Tentpole eBook Email Marketing Place 67