Sprout Social

APRIL 8, 2025

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. UK influencer Amelia Dimoldenberg is another example of a creator who has turned into an entertainment influencer by making a name for herself at prestigious events.

Branding 112

Branding Tentpole Entertainment Transform 112

Hubspot Marketing

DECEMBER 12, 2024

Spotify has found a way to do this for years with their Wrapped campaign and other tentpole moments throughout the year that provide personalized experiences based on behavior and accompanying those experiences with immersive content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole 110

Tentpole Management Advertisers Advertising 110

Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

Tentpole 118

Tentpole Advertising Advertisers Digital Marketing 118

Martech

MAY 2, 2024

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. AI doesn’t just give us more data, it gives us the right data.” On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.

Tentpole 112

Tentpole Transform Advertisers Advertising 112

Sprout Social

NOVEMBER 19, 2018

Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

Retail 111

Retail Tentpole Shoppers PR 111

Litmus

SEPTEMBER 17, 2020

Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Those techniques often create friction for users that aren’t used to them or expect more straightforward interactions.

Tentpole 77

Tentpole eBook Email Marketing Place 77