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Innovid becomes Olympics ad management partner

Martech

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

Tentpole 110
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CTV’s ticket to March Madness advertising

Martech

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.

Retail 109
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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

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ABC: How Storytelling Can Impact Lives

Rock Content

Her team takes a digital-first, video-centric approach to editorial coverage for major tentpole events ranging from national elections, to the Oscars, to breaking news like Hurricane Harvey, the Las Vegas shooting and the recent wildfires in Northern California. Brittany Guarglia is the Digital Managing Editor at ABC13 in Houston, Texas.

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IAB NewFronts rings in the age of digital video dominance

Martech

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. AI doesn’t just give us more data, it gives us the right data.” On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.

Tentpole 112
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Litmus Live Week 2020: Day 3 Highlights

Litmus

Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Those techniques often create friction for users that aren’t used to them or expect more straightforward interactions.