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What Is Marketing — And How to Get It Working for You

Exposure Ninja

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

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What Are the Different Types of Marketing?

Exposure Ninja

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

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Important Marketing Terms You Should Know

Exposure Ninja

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.