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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Building Relationships : Establishing and nurturing long-term relationships with key decision-makers through ongoing, relevant, and value-added interactions.

CRM 107
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Click To Tweet. Click To Tweet. Production.

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How to Make Your Nonprofit Website a Marketing Machine

Marketing Insider Group

Branding must be consistent across all of your digital marketing channels and traditional marketing materials, like flyers and direct mail. Used correctly, these elements can transform a static website into a dynamic marketing resource. Ensure you outline exactly which terms you prefer and which your staff should avoid.