Sprout Social

DECEMBER 12, 2023

You are no stranger to long to-do lists. Especially as you embark on refining your goals and processes for the year ahead, it might seem like every meeting ends in a multitude of action items. But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities.

Influencer Marketing 128

Influencer Marketing Customer loyalty Transform Marketing 128

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 128

Content Marketing Marketing Marketers 128

CMO Network

DECEMBER 5, 2023

What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?

Marketing 117

Marketing Marketers CMO 117

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

User-Generated 137

User-Generated SEO Branding Management 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

Management 144

Management Customer Communications Product 144

CopyBlogger

DECEMBER 12, 2023

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

Promotion 113

Promotion Content Marketing Marketing Marketers 113

Customers.ai

DECEMBER 15, 2023

A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters. According to Google , their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4% This is great news for Gmail users

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Search Engine Land

DECEMBER 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates ove

User-Generated 139

User-Generated SEO Product 139

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Transform 125

Transform Energy Social Media Marketing Law 125

CopyBlogger

DECEMBER 14, 2023

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

SEO 122

SEO 122

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Millennials 123

Millennials Education Social Media Marketing Management 123

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 145

Customer Transform CMO Retail 145

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. That wasn’t a typo; it’s been nearly 10 years!

Branding 138

Branding PR SEO Content Marketing 138

Businesses Grow

DECEMBER 27, 2023

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my business. Isn’t that a strange and unexpected answer? Might make a good story. So here it is. A different view of success I used to be a corporate pig-dog, climbing the corporate ladder.

Email Marketing 121

Email Marketing Customer Place Management 121

CMO Network

DECEMBER 4, 2023

The importance of the holiday season to small businesses along with use of innovative technology by these business is reviewed (includes American Express survey results).

CMO 124

CMO 124

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Thought Leadership 121

Thought Leadership Analytics Management Social Media Marketing 121

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Branding 140

Branding Energy Customer Product 140

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

SEO 137

SEO User-Generated Place Management 137

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Businesses Grow

DECEMBER 11, 2023

I recently visited Ernest Hemingway’s writing room at his home in Key West, Florida. Ernest Hemingway is one of my favorite writers. He’s surely influenced my sparse style. If it doesn’t move the story along … get rid of it! He also offered me a fool-proof method to break writer’s block. I recently re-read A Moveable Feast.

Education 114

Education Branding Marketing Marketers 114

Hubspot Marketing

DECEMBER 13, 2023

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. To date, we've updated it more than 25 times, and what you see below is our latest version.

Customer 114

Customer Product Marketing Marketers 114

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Email Marketing 132

Email Marketing User-Generated B2C Education 132

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Search Engine Land

DECEMBER 16, 2023

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed.

Branding 135

Branding SEO 135

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections.

Transform 113

Transform CRM User-Generated Management 113

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.

Analytics 112

Analytics Branding Social Media Marketing Product 112

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Not quite. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail