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How to Create a Marketing Playbook for Consistent Campaigns

CXL

What’s inside will differ depending on the channel or marketing campaign. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

By thoroughly researching your target market and competition, you can anticipate challenges and develop contingency plans. Faster Time to Market: A GTM strategy streamlines your launch process by providing a clear timeline and roadmap. It’s the reason why customers should choose you over your competitors.