The Emergence of Fractional CMOs: A Powerful Shift in Marketing
Duct Tape Marketing
MAY 13, 2023
However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.
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