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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Too many marketers and business executives still question the value of social media (mostly in private).

Insiders

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.