Brand Management Direct Marketing Inbound Marketing New Markets 
Marketing Insider Group
MAY 10, 2010
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. We have lost control of the message.
Marketing Insider Group
MAY 10, 2010
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer. We have lost control of the message.
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