Martech
APRIL 25, 2024
Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.
SMEI
APRIL 24, 2024
The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.
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The LeadG2 Blog
APRIL 25, 2024
Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing c
Practical eCommerce - Marketing
APRIL 21, 2024
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Traackr
APRIL 24, 2024
How the potential US TikTok ban could impact creators and influencer marketing programs.
Sprout Social
APRIL 23, 2024
We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. But it can be hard to decide exactly what you’re looking for. That’s where competitive insights come in.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 23, 2024
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.
The LeadG2 Blog
APRIL 23, 2024
Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive marketing tactics, businesses must adapt their strategies to engage with customers in additional meaningful ways. This is where inbound marketing steps in, offering a strategic approach that focuses on building relationships and providing value to customers.
Customers.ai
APRIL 25, 2024
About a month ago I wrote a post titled “ Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So ”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no more delays and marketers needed to shift their focus before it was too late.
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% of whom hold positions at VP-level or higher.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Aspiration Marketing
APRIL 23, 2024
Drowning in data chaos? Spreadsheets are overflowing, information is scattered across systems, and frustrated customers are caught in the crossfire. This is the reality for many businesses struggling to manage their operations. HubSpot Operations Hub Enterprise offers a lifeline designed to streamline your data, centralize information, and empower you to deliver seamless customer experiences.
SMEI
APRIL 23, 2024
In the world of sales, it’s a common misconception that a great product is enough to guarantee success. As the excerpt from “Open the Mind and Close the Sale: The secret to success in Selling!” reminds us, building a better mousetrap doesn’t necessarily mean the world will beat a path to your door. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without.
Search Engine Land
APRIL 26, 2024
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Aspiration Marketing
APRIL 22, 2024
Content is undoubtedly king. But without SEO optimization, it's nothing: no power, legacy, or impact. Unfortunately, most content creators fail to optimize their content. As a result, they don't see their content anywhere on the first page of SERPs. As a content creator, if you don't optimize your content, you won't be able to turn your aspirations into reality.
SMEI
APRIL 25, 2024
In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.
Search Engine Land
APRIL 22, 2024
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic.
Buffer Marketing
APRIL 22, 2024
Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade's legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Aspiration Marketing
APRIL 24, 2024
Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight. This is more than just a product update; it's a revolution in customer service.
Martech
APRIL 25, 2024
U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.
Search Engine Land
APRIL 26, 2024
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are
Buffer Marketing
APRIL 23, 2024
Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit. Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Aspiration Marketing
APRIL 20, 2024
Imagine hitting the "publish" button on your website redesign. only to discover a number of broken links on your homepage. Website revamps are exciting, but the thought of glitches and disruptions during the process can send shivers down any web designer's spine. Content staging is your secret weapon to a flawless website launch. It allows you to meticulously craft, test, and refine your new website content in a separate staging environment without affecting your live site.
Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
Search Engine Land
APRIL 24, 2024
Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away – just not this year.
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
APRIL 25, 2024
Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.
Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.
Search Engine Land
APRIL 25, 2024
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion , which we have had for years since Google changed the inclusion process back in 2019. What Google said.
Practical eCommerce - Marketing
APRIL 26, 2024
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
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