Remove Content Placement Remove Entertainment Remove Place
article thumbnail

Inbound Marketing Leads Costs Less

Marketing Insider Group

The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Content is nearly ubiquitous and the expectation is often that it should be “free.”

article thumbnail

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. Customer data or personas that you need to replace or update: If your target customer research needs an update, it might be that your content has targeted the wrong people in the wrong place.